NETIVE STUDIO -Brand. Biz. Beyond.

Majuli, the world’s largest river island, is all set to turn into a musical pilgrimage once again — but this year, with deeper emotion and meaning. The Majuli Music Festival 2025 , now scheduled for 19th–21st December , will pay a heartfelt tribute to Zubeen Garg , the legendary artist whose voice defined generations and gave Assamese music its contemporary soul. The Island That Breathes Music Set amidst the tranquil currents of the Brahmaputra, Majuli  isn’t just a venue — i

Piyush Pandey — the creative legend who turned advertising into an art of storytelling — passed away on October 24 at the age of 70. With him, India bids farewell to the man who made ads speak its language — earthy, emotional, and unforgettable. For over four decades, Piyush Pandey defined what it meant to be truly Indian in advertising.  His campaigns didn’t just sell products — they celebrated people, culture, and everyday quirks. From “Fevicol ka mazboot jod”  to “Har Ghar

From the outside, Silchar — the buzzing cultural capital of Southern Assam and the pride of Barak Valley — looks like it’s living its brightest Diwali and Kali Puja season in years. Every street glows with lights, every lane hums with devotion. Rows of diyas flicker in harmony as bustling markets and crowds of pandal-hoppers turn the town into a living canvas of colour, faith, and festivity. With over 300 Kali Puja pandals  spread across the town, the scale of celebration in