Showcase

Chhath Puja, once confined largely to the plains of Bihar, Jharkhand, and eastern Uttar Pradesh, has now found a devoted following in Assam. Over the past few years, the festival of the Sun God has taken root in cities like Guwahati, Tinsukia, Dibrugarh, and Karbi Anglong , transforming the ghats and riverbanks of Assam into vibrant centres of faith and celebration. In Guwahati, thousands of devotees now gather every year along the banks of the Brahmaputra to perform the even

Majuli, the world’s largest river island, is all set to turn into a musical pilgrimage once again — but this year, with deeper emotion and meaning. The Majuli Music Festival 2025 , now scheduled for 19th–21st December , will pay a heartfelt tribute to Zubeen Garg , the legendary artist whose voice defined generations and gave Assamese music its contemporary soul. The Island That Breathes Music Set amidst the tranquil currents of the Brahmaputra, Majuli  isn’t just a venue — i

Piyush Pandey — the creative legend who turned advertising into an art of storytelling — passed away on October 24 at the age of 70. With him, India bids farewell to the man who made ads speak its language — earthy, emotional, and unforgettable. For over four decades, Piyush Pandey defined what it meant to be truly Indian in advertising.  His campaigns didn’t just sell products — they celebrated people, culture, and everyday quirks. From “Fevicol ka mazboot jod”  to “Har Ghar

From the outside, Silchar — the buzzing cultural capital of Southern Assam and the pride of Barak Valley — looks like it’s living its brightest Diwali and Kali Puja season in years. Every street glows with lights, every lane hums with devotion. Rows of diyas flicker in harmony as bustling markets and crowds of pandal-hoppers turn the town into a living canvas of colour, faith, and festivity. With over 300 Kali Puja pandals  spread across the town, the scale of celebration in

This Diwali, Assam’s heart beat differently. The usually buzzing commercial hub of Guwahati , known for its high festive footfall and brisk business, wore a subdued look as the state collectively mourned the passing of its most cherished cultural icon, Zubeen Garg . Where bright LED lights and bursting firecrackers once defined the cityscape, this year’s celebrations glowed softly with diyas  — simple earthen lamps symbolizing remembrance and respect. Streets that typically e

Blockbuster filmmaker Atlee , the creative force behind Jawan has once again made history — this time, in the world of advertising. The visionary director has just released India’s most expensive ad film , a ₹150 crore cinematic extravaganza for Ching’s Desi Chinese , starring Ranveer Singh , Bobby Deol , and Sreeleela . Titled “Agent Ching Attacks” , the high-voltage commercial has officially premiered online and is already taking the internet by storm . Watch the full ad h

It was a night of music, memories, and emotion in Itanagar as singer-composer Vishal Dadlani  took a heartfelt pause during his performance to pay tribute to the late Zubeen Garg  — the voice that defined generations across Assam and the Northeast. Midway through his set, Dadlani stopped to address the crowd, his voice soft but sure: “There will never be anyone like Zubeen.”  What followed was a soul-stirring rendition of “Jaane Kya Chahe Mann,”  dedicated to the beloved icon

he hill city just got a touch more elegant! CaratLane, India’s leading omni-channel jewellery brand, opened its first exclusive showroom in Shillong on 10th October 2025, marking a shining milestone in its Northeast expansion.