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Latest Showcase: Your go-to space for all upcoming events and festivals — stay updated on what’s next, what’s new.


Guwahati Gears Up for Its First-Ever Test Match — India vs South Africa from Nov 22
Guwahati is all set to make cricketing history as it hosts its first-ever men’s Test match — the second Test between India and South Africa — at the Barsapara Cricket Stadium from November 22, 2025 . The Assam capital, known for its passionate sports culture, will join the elite list of Indian cities to stage a five-day international game. The match also marks an important leg of the ongoing ICC World Test Championship (2025–27) , adding high stakes to the contest. Due to Guw
Nov 131 min read


Assam Cabinet Approves ₹397 Crore Startup & Innovation Policy 2025–30: A Major Boost for the Northeast’s Entrepreneurial Ecosystem
The Assam Cabinet has given the green light to the Assam Startup & Innovation Policy 2025–30, signalling a new era for entrepreneurship and innovation in the state. With a total outlay of ₹397 crore, the policy aims to transform Assam into one of India’s top startup destinations by offering end-to-end financial and ecosystem support — from ideation to venture capital funding.
Nov 113 min read


When the Hills Sang for Zubeen: Jatinga Festival 2025 Blends Nature, Culture & Nostalgia
Haflong, Assam | 8-9th November 2025 Under the starry skies of Dima Hasao, the hills of Haflong echoed with melody, memory, and meaning — as the annual Jatinga Festival 2025 celebrated the union of nature, culture, and heartfelt tribute on 8th and 9th of November . This year’s edition wasn’t just a festival — it was an emotion. And when singer Shaan took the stage and said, “Zubeen, I hope you heard me. Assam did, and they held me the way they would have held you,” the cro
Nov 112 min read


"When the Moonwalk Returned to the Spotlight” — The Story Behind the Michael Jackson Biopic Teaser That Has the World Talking
When the lights dimmed and a familiar bassline began to pulse through the screen, the world paused.The glove shimmered. The hat tilted. And somewhere between nostalgia and disbelief, the King of Pop — or at least his cinematic echo — moonwalked back into our lives. The teaser for Michael , the long-awaited biopic on the life of Michael Jackson , dropped this week, instantly igniting global buzz. For fans who grew up mimicking his moves in front of the mirror, it felt like a r
Nov 103 min read


When Safari Stole the Show (Almost): A Marketer’s Take on the Oswaal Books Ad
As a marketer, I usually spot these things fast — and this time, I couldn’t help but notice something intriguing. The moment the latest Oswaal Books Children’s Day campaign — “Aaj Din Me Kitna Muskuraye? started rolling on YouTube, my brain instantly went, “Ah, a Safari School Bag campaign!”
Nov 102 min read


North-East Build Expo 2025: Powering Growth and Innovation in India’s Emerging Construction Hub
he 4th North-East Build Expo 2025 and the 2nd Construction Machinery Expo (CME 2025) concluded successfully in Guwahati, marking another milestone for the region’s construction and infrastructure landscape.
Nov 92 min read


Air Fighters Win Hearts, But Traffic Management Fails Miserably
On 9 November 2025, the skies above Lachit Ghat in Guwahati were set ablaze in a dazzling display by the Indian Air Force (IAF) as part of the 93rd Air Force Day celebrations. More than 75 aircraft — including frontline fighters, transport planes and helicopters — participated, taking off from bases like Bagdogra, Hashimara, Guwahati, Tezpur, Jorhat and Chabua. The theme for the event, “Infallible, Impervious and Precise,” reflected the IAF’s commitment to operational exce
Nov 92 min read


Sorry, Not Sorry — The New Trend Taking Over Brand Marketing
There’s a new wave of creativity sweeping through social media — and this time, brands aren’t promoting their products, they’re apologizing for them. Not for controversies or complaints, but for being just too irresistible . Across feeds, brands are posting mock “Official Apology Statements” — formal-looking press releases that say sorry for causing obsession. From perfumes that “draw too much attention” to chips that fans “can’t stop eating,” these witty faux apologies are
Nov 72 min read
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