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Myntra is no longer just selling fashion online. It is building culture on the ground. The Myntra Glamfest Tour 2026 proved that in Assam. The brand made bold stops at two of the state’s biggest college festivals. And the response was massive.

Star Cement reinforced its commitment to entrepreneurship and inclusive development by organising an Entrepreneurs Meet at the NEDFi Auditorium, Ganeshguri. The event drew strong participation from entrepreneurs, institutional representatives, industry stakeholders and aspiring business leaders from across the North East.

Budget 2026–27 puts Northeast India back in the spotlight—but attention alone doesn’t build economies. What the Budget offers is not a breakthrough, but a window. Whether businesses can climb through it depends on what happens next.

Shares of Reliance Industries Limited took a sharp hit this week, slipping nearly 5% and extending losses for the second consecutive session. The fall came just a day after the stock touched a record high of ₹1,611.20, leaving investors wondering — is this a red flag or a golden dip-buying moment? The trigger? Rising global jitters after escalating tensions between the US and Venezuela, a key oil-producing nation. Markets fear that any prolonged conflict could spike crude oil

Few Indian brands have achieved what Santoor has- instant recall without constant noise. The moment you hear “Haldi aur chandan ke gun samaye Santoor..”, memory does the rest. It wasn’t just advertising- it was a cultural cue, a daily reminder that beauty could be simple, traditional, and timeless. By 2025, Santoor quietly rose to the top of the soap market. It became India’s largest soap brand by value in a category that had been dominated by legacy names for decades. The Be

Shares of ITC Limited are in sharp focus on Monday, January 5, after the stock ended the previous trading session at its lowest level in nearly three years. The decline follows the government’s announcement of an additional excise duty on tobacco products, effective February 1, 2026, triggering broad concerns over earnings visibility in ITC’s core cigarette business.

Guwahati is all set to make cricketing history as it hosts its first-ever men’s Test match — the second Test between India and South Africa — at the Barsapara Cricket Stadium from November 22, 2025 . The Assam capital, known for its passionate sports culture, will join the elite list of Indian cities to stage a five-day international game. The match also marks an important leg of the ongoing ICC World Test Championship (2025–27) , adding high stakes to the contest. Due to Guw

The Assam Cabinet has given the green light to the Assam Startup & Innovation Policy 2025–30, signalling a new era for entrepreneurship and innovation in the state. With a total outlay of ₹397 crore, the policy aims to transform Assam into one of India’s top startup destinations by offering end-to-end financial and ecosystem support — from ideation to venture capital funding.