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Latest Brand News: Spotlighting the stories behind the names — from emerging startups to iconic brands


From Nagaland with Nature: The Story Behind Angry Mother Soap Co.
The name itself has an interesting story. While brainstorming ideas for the brand, Suu’s mother reportedly stormed into the room during a discussion. The moment inspired the quirky and memorable name — Angry Mother.
Jul 112 min read


Rotary Club of Guwahati Icons Honours 52 Healthcare Heroes at Rotary Arogya Samman 2026
In a heartfelt tribute to the medical fraternity on the occasion of National Doctors' Day, the Rotary Club of Guwahati Icons organized Rotary Arogya Samman 2026 under the theme "Celebrating Those Who Create Lasting Impact" at Pratiksha Rainbow Children's Hospital, Guwahati. The event honoured 52 eminent doctors for their outstanding service, dedication, and invaluable contribution to healthcare and society.
Jul 22 min read


ITC’s Bingo! Launches Pilgrim Support Initiative, Bringing Refreshment and Relief to Devotees at Ambubachi Mela 2026
Guwahati, June 2026: As lakhs of devotees converged at the sacred Kamakhya Temple for Ambubachi Mela 2026, ITC’s Bingo! stepped beyond conventional marketing to become part of the pilgrims’ journey through a dedicated support initiative. Set up along the temple route, the colourful Bingo! activation offered drinking water and refreshments to devotees navigating long walks, crowded pathways and hours of waiting. The initiative provided a welcome pause for visitors, helping the
Jun 241 min read


KEI Unveils Pilgrim Support Initiative to Enhance Experience at Ambubachi Mela 2026
KEI Unveils Pilgrim Support Initiative to Enhance Experience at Ambubachi Mela 2026
Jun 242 min read


Myntra Lights Up IIT Guwahati and NIT Silchar with Glamfest 2026 Fashion Takeover
Myntra is no longer just selling fashion online. It is building culture on the ground. The Myntra Glamfest Tour 2026 proved that in Assam. The brand made bold stops at two of the state’s biggest college festivals. And the response was massive.
Feb 181 min read


Star Cement Strengthens North-East Startup Ecosystem; Launches Star Samarth Website and Signs Accessibility MoU.
Star Cement reinforced its commitment to entrepreneurship and inclusive development by organising an Entrepreneurs Meet at the NEDFi Auditorium, Ganeshguri. The event drew strong participation from entrepreneurs, institutional representatives, industry stakeholders and aspiring business leaders from across the North East.
Feb 182 min read


From Haldi-Chandan to Market Champion: The Santoor Story
Few Indian brands have achieved what Santoor has- instant recall without constant noise. The moment you hear “Haldi aur chandan ke gun samaye Santoor..”, memory does the rest. It wasn’t just advertising- it was a cultural cue, a daily reminder that beauty could be simple, traditional, and timeless. By 2025, Santoor quietly rose to the top of the soap market. It became India’s largest soap brand by value in a category that had been dominated by legacy names for decades. The Be
Jan 62 min read


ITC Shares Under Pressure After Excise Duty Hike Triggers Broker Downgrades
Shares of ITC Limited are in sharp focus on Monday, January 5, after the stock ended the previous trading session at its lowest level in nearly three years. The decline follows the government’s announcement of an additional excise duty on tobacco products, effective February 1, 2026, triggering broad concerns over earnings visibility in ITC’s core cigarette business.
Jan 51 min read
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