Brand

Piyush Pandey — the creative legend who turned advertising into an art of storytelling — passed away on October 24 at the age of 70. With him, India bids farewell to the man who made ads speak its language — earthy, emotional, and unforgettable. For over four decades, Piyush Pandey defined what it meant to be truly Indian in advertising.  His campaigns didn’t just sell products — they celebrated people, culture, and everyday quirks. From “Fevicol ka mazboot jod”  to “Har Ghar

Blockbuster filmmaker Atlee , the creative force behind Jawan has once again made history — this time, in the world of advertising. The visionary director has just released India’s most expensive ad film , a ₹150 crore cinematic extravaganza for Ching’s Desi Chinese , starring Ranveer Singh , Bobby Deol , and Sreeleela . Titled “Agent Ching Attacks” , the high-voltage commercial has officially premiered online and is already taking the internet by storm . Watch the full ad h

Guwahati, October 2025 — The city came alive this Durga Puja as Radio Mirchi Guwahati  turned the spotlight on creativity, devotion, and...

Guwahati, October 2025: This Durga Puja marked the first without Assam’s beloved Zubeen Garg, yet his presence was deeply felt. Known for...

Guwahati, Sept 2025: Durga Puja, Assam’s most vibrant festival of devotion and design, has taken a creative green turn this year — thanks...

Guwahati/Agartala: This Durga Puja, ITC Sunrise created a unique cultural and digital bridge for devotees with its innovative activation...