Brand

Diwali is one of the biggest shopping seasons in India and provides a great opportunity for brands to engage with customers through gifting, family traditions and new beginnings. The festival of lights has a huge appeal and provides a great opportunity for brands to drive sales and create meaningful connections. A Great Time to Spend Everyone wants to buy new things for themselves and loved ones during Diwali. Whether it be clothes, jewellery, electronics, sweets, home acc

The centrepiece of DASHAROOPI is a unique Durga installation featuring the goddess’s traditional weapons crafted from Royal Enfield motorcycle spare parts and scrap materials.

Between RED FM's College Ke Tashanbaaz, Radio Gup's Local Rockstar and TRENDS NOW STAR, approximately 54 college activations were conducted across the region. And that is only part of the picture. Individual brand-led initiatives, including OPPO's campus ambassador activities and other college-focused engagements, add to the growing presence of brands in educational institutions.

TRENDS × MMNE Fashion Week 2026 was ultimately as much about the people and cultural influences behind fashion as it was about the clothes on the runway. In bringing together established labels, regional designers, accomplished women and emerging performers, the evening offered a snapshot of a creative community increasingly confident in expressing its identity on its own terms.

A key highlight of the OPPO F35 Series is its 50MP Ultra-Wide Natural Selfie Camera with a 100° field of view, designed to capture more people and surroundings in a single frame. This feature is particularly relevant for group selfies, making it easier for creators and users to capture shared moments at festivals, social gatherings and travel experiences.

It started with passion for Meghalaya’s traditional textiles but soon evolved into a mission to save an entire craft. The brand behind this vision, which has been able to successfully preserve an ancient art form by making its products accessible to modern-day consumers, is Iaishah Rymbai, the founder of EriWeave — a Meghalaya-based label that takes its name from the region's distinct kind of silk. But before we dive into how she did that let's take you on a journey through s

A key highlight was the REDMI Note 17 Pro Series, which combines performance, display technology, camera capabilities and battery endurance. The REDMI Note 17 Pro 5G features a 10,000mAh silicon-carbon battery with 67W fast charging, a 1.5K 120Hz AMOLED display and a 50MP OIS-enabled main camera.

That thinking is behind the growing rise of branded mini-series and microdramas. In 2026, brands such as Crocs, Maybelline, Procter & Gamble, Tata Motors and JK Super Cement are experimenting with episodic storytelling, integrating products into characters, situations and narratives rather than simply placing them inside conventional advertisements.