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The Northeast is no longer just being discovered—it’s being heard, seen, and celebrated through its creators. From Assamese fashion and Mizo music to Khasi food, Manipuri culture, and Nagamese content, Northeast Indian influencers are bringing the region’s languages, traditions, creativity, and everyday experiences to audiences across India and beyond. What makes this movement powerful is self-representation. Creators are telling their own stories through reels, vlogs, podcas

India’s influencer marketing industry is expected to reach around ₹3,375 crore by 2026, growing at roughly 18%–25% a year.

Every year, as the monsoon arrives, Tripura comes alive with one of its most cherished celebrations—Kharchi Puja. With a legacy spanning over 150 years, this iconic festival is deeply rooted in faith, culture, and community. Dedicated to the worship of the Chaturdasha Devata, the fourteen guardian deities of the former Tripura Kingdom, Kharchi Puja welcomes lakhs of devotees and visitors who gather to seek blessings, celebrate tradition, and experience the vibrant spirit of t

The Confederation of Indian Industry (CII) hosted the North East MSME Conclave 2026 in Guwahati on July 22, bringing together policymakers, financial regulators, industry experts and business leaders to deliberate on measures that can accelerate the growth of Micro, Small and Medium Enterprises (MSMEs) across the Northeast. Held under the theme "Unlocking the Region's Entrepreneurial Potential," the conclave underscored the need for greater formalisation, digital integration

Guwahati, October 2025 — The lush greens of Mayfair Spring Valley Resort, Sonapur, came alive as IMAGINARIUM 1.0 unfolded — a landmark...

In a bold industry-first move, Xiaomi has taken retailer engagement to an entirely new level with the launch of its Redmi 15 5G. Breaking...