Business

Diwali is a time of light, celebration & shopping. And many small businesses are capitalising on the festival by taking advantage of the booming economy it creates. Local sweet shops, local stores, artisans, local brands and small manufacturers have one of their biggest opportunities of the year. Many small businesses will begin getting ready weeks in advance. Markets will be full of festival clothes, lights, diyas, handmade gifts, sweets & decorations. Retailers will stock u

Diwali gifting has grown into a major business opportunity, turning a tradition of gratitude and goodwill into a thriving seasonal market. From boxes of sweets and dry fruits to premium hampers, jewellery and personalised gifts, brands are finding new ways to make festive gifting more thoughtful and memorable. A Season of Big Business Diwali is one of India's busiest gifting periods, with individuals and businesses spending on gifts for family, friends, employees and clients.

With over 5 million reported campaign reach, Xiaomi's Redmi Note 17 Series campaign highlights how regional creators are becoming an increasingly important part of smartphone marketing in Northeast India.

Durga Puja is a holiday for which all brands yearn to put their marketing efforts into. It is one of the best times to engage with consumers since the festive season is the period when shopping, partying, and cultural events merge together. It is the time when brands get noticed since fashion and jewelry, food and electronics, cosmetics and furniture – all are in demand. But why exactly should brands invest in a puja campaign? A Great Opportunity To Sell More The puja se

From skincare to pandal-ready makeup – businesses across the ‘beauty’ spectrum are capitalising on Durga Puja. As Durga Puja nears, the usual lists of sarees, jewellery and footwear are expanded to include skincare, makeup, perfumes, salon visits and hair treatments. For beauty brands, the festival is an economic goldmine that revolves around one key thought — everyone wants to look good at the celebrations. Selling the Feeling, Not Just the Products It’s a time for social ev

Durga Puja is not only a religious festival for Bengalis but also a celebration of their culture, identity and style. As the first beats of the dhak sound, Bengalis across West Bengal, Assam and Tripura start shopping for new sarees, kurtas, jewelry, footwear and accessories. For Bengalis, Puja has become a significant event in the fashion and retail industry. Five days of Durga Puja are celebrated with great enthusiasm and fervor. Bengalis wear different styles of clothes

For brands, retailers, and small businesses, Durga Puja is more than a festival. It is a high-stakes sales season where culture, consumer behaviour, and commerce come together As the festival approaches, people update their wardrobes, plan their food, add new names to their gift list, shop for new clothes and jewelry, get their beauty treatments done and more. For businesses, it is a salesperson's dream come true. It is one of the most crucial times for eastern Indian busin

Between RED FM's College Ke Tashanbaaz, Radio Gup's Local Rockstar and TRENDS NOW STAR, approximately 54 college activations were conducted across the region. And that is only part of the picture. Individual brand-led initiatives, including OPPO's campus ambassador activities and other college-focused engagements, add to the growing presence of brands in educational institutions.