Lifestyle

You’ve probably seen them on Instagram: beautifully packed PR packages arriving at a creator’s doorstep, filled with a new product, handwritten notes, and carefully designed extras. They look like gifts. However, for brands, they’re anything but. PR packages are a marketing investment designed to turn products into conversations. When a brand sends 100 creators a launch kit, it isn’t simply giving away 100 products. It is creating multiple opportunities for content, product d

Micro-influencers are proving that bigger names don’t always mean bigger results. While celebrities and mega-influencers can put a brand in front of millions, smaller creators are often winning where it matters most: trust, engagement and actual sales. For years, brands chased huge follower numbers. But today, audiences care less about “How famous is this person?” and more about “Can I trust them?” 1. They Feel Like Real People Micro-influencers usually have smaller, closer c

The Northeast is no longer just being discovered—it’s being heard, seen, and celebrated through its creators. From Assamese fashion and Mizo music to Khasi food, Manipuri culture, and Nagamese content, Northeast Indian influencers are bringing the region’s languages, traditions, creativity, and everyday experiences to audiences across India and beyond. What makes this movement powerful is self-representation. Creators are telling their own stories through reels, vlogs, podcas

India’s influencer marketing industry is expected to reach around ₹3,375 crore by 2026, growing at roughly 18%–25% a year.

Fashion met coffee, music, and creativity as Trends Drip Fest 2026 transformed Trends, Christian Basti, Guwahati, into a vibrant lifestyle destination on 24th July. The event brought together fashion enthusiasts, creators, influencers, media personalities, and shoppers for an immersive experience that celebrated style beyond the runway. The evening began with an energetic welcome, setting the stage for a celebration where fashion was experienced rather than simply showcased.

That first exposure to global music and youth culture wasn’t just entertainment — it was aspiration. MTV turned fashion, attitude, and rebellion into broadcast art.

Digital storytelling is evolving at lightning speed. Every day, new tools and techniques emerge, reshaping how stories are told and...

The dhols play loud, guests arrive in glittering attire, selfies flood Instagram — but there’s one twist. There’s no real bride or groom....