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Fashion met coffee, music, and creativity as Trends Drip Fest 2026 transformed Trends, Christian Basti, Guwahati, into a vibrant lifestyle destination on 24th July. The event brought together fashion enthusiasts, creators, influencers, media personalities, and shoppers for an immersive experience that celebrated style beyond the runway. The evening began with an energetic welcome, setting the stage for a celebration where fashion was experienced rather than simply showcased.

Trident Brandcom has added another milestone to its journey, taking home the Gold Award for Best Regional Influencer Campaign (Consumer Electronics & Technology) at the Adgully CMO Charcha Kolkata MAA Awards 2026. The recognition came for its campaign, Xiaomi Mobile – Christmas Through the Lens of Northeast India, which celebrated the region through authentic creator-led storytelling. The award-winning campaign stood out for putting the Northeast at the heart of the narrative

Every year, as the monsoon arrives, Tripura comes alive with one of its most cherished celebrations—Kharchi Puja. With a legacy spanning over 150 years, this iconic festival is deeply rooted in faith, culture, and community. Dedicated to the worship of the Chaturdasha Devata, the fourteen guardian deities of the former Tripura Kingdom, Kharchi Puja welcomes lakhs of devotees and visitors who gather to seek blessings, celebrate tradition, and experience the vibrant spirit of t

The Confederation of Indian Industry (CII) hosted the North East MSME Conclave 2026 in Guwahati on July 22, bringing together policymakers, financial regulators, industry experts and business leaders to deliberate on measures that can accelerate the growth of Micro, Small and Medium Enterprises (MSMEs) across the Northeast. Held under the theme "Unlocking the Region's Entrepreneurial Potential," the conclave underscored the need for greater formalisation, digital integration

Budget 2026–27 puts Northeast India back in the spotlight—but attention alone doesn’t build economies. What the Budget offers is not a breakthrough, but a window. Whether businesses can climb through it depends on what happens next.

Shares of Reliance Industries Limited took a sharp hit this week, slipping nearly 5% and extending losses for the second consecutive session. The fall came just a day after the stock touched a record high of ₹1,611.20, leaving investors wondering — is this a red flag or a golden dip-buying moment? The trigger? Rising global jitters after escalating tensions between the US and Venezuela, a key oil-producing nation. Markets fear that any prolonged conflict could spike crude oil

Shares of ITC Limited are in sharp focus on Monday, January 5, after the stock ended the previous trading session at its lowest level in nearly three years. The decline follows the government’s announcement of an additional excise duty on tobacco products, effective February 1, 2026, triggering broad concerns over earnings visibility in ITC’s core cigarette business.

The Assam Cabinet has given the green light to the Assam Startup & Innovation Policy 2025–30, signalling a new era for entrepreneurship and innovation in the state. With a total outlay of ₹397 crore, the policy aims to transform Assam into one of India’s top startup destinations by offering end-to-end financial and ecosystem support — from ideation to venture capital funding.

he 4th North-East Build Expo 2025 and the 2nd Construction Machinery Expo (CME 2025) concluded successfully in Guwahati, marking another milestone for the region’s construction and infrastructure landscape.

This Diwali, Assam’s heart beat differently. The usually buzzing commercial hub of Guwahati , known for its high festive footfall and brisk business, wore a subdued look as the state collectively mourned the passing of its most cherished cultural icon, Zubeen Garg . Where bright LED lights and bursting firecrackers once defined the cityscape, this year’s celebrations glowed softly with diyas — simple earthen lamps symbolizing remembrance and respect. Streets that typically e

In today’s fast-paced world, digital media is evolving at lightning speed. Every day, new tools, platforms, and strategies emerge,...

In a bold industry-first move, Xiaomi has taken retailer engagement to an entirely new level with the launch of its Redmi 15 5G. Breaking...