Atlee’s ₹150 Crore Spectacle for Ching’s Desi Chinese Redefines Brand Filmmaking

Blockbuster filmmaker Atlee, the creative force behind Jawan has once again made history — this time, in the world of advertising. The visionary director has just released India’s most expensive ad film, a ₹150 crore cinematic extravaganza for Ching’s Desi Chinese, starring Ranveer Singh, Bobby Deol, and Sreeleela.

Titled “Agent Ching Attacks”, the high-voltage commercial has officially premiered online and is already taking the internet by storm.

Watch the full ad here: Agent Ching Attacks — Official Film

True to Atlee’s larger-than-life filmmaking style, the ad blurs the line between cinema and advertising — packed with lavish sets, explosive action, cutting-edge VFX, and an unmistakable cinematic flair. Shot across multiple international locations, Agent Ching Attacks unfolds like a mini blockbuster, following Ranveer Singh as the quirky yet heroic Agent Ching on a mission to save the world.

Bobby Deol delivers a powerful performance as the stylish antagonist, while Sreeleela adds a fresh, charming presence to the fast-paced narrative. The film showcases Atlee’s ability to merge mass appeal with brand storytelling, turning a commercial into an immersive visual experience.

Since its release on October 19, 2025, the ad has created a massive online frenzy. Fans flooded social media with comments like “This looks like a movie trailer!” and “Only Atlee can make a commercial feel like a blockbuster.” The slick production, dynamic performances, and unapologetically over-the-top visuals have all contributed to its viral success.

The jaw-dropping ₹150 crore budget has also become a major talking point — sparking debates on whether it’s a record-breaking reality or a smart marketing masterstroke. Either way, the campaign has achieved what every brand dreams of — mass attention, high recall, and unstoppable buzz.

For Atlee, this marks a new chapter in storytelling — bringing his signature cinematic universe to the world of brand advertising. And for Ching’s, it reaffirms the brand’s reputation for daring, playful, and unforgettable marketing.

In the end, Agent Ching Attacks isn’t just an ad. It’s a cultural event — one that blurs boundaries, raises benchmarks, and redefines what Indian advertising can aspire to be.