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Fashion met coffee, music, and creativity as Trends Drip Fest 2026 transformed Trends, Christian Basti, Guwahati, into a vibrant lifestyle destination on 24th July. The event brought together fashion enthusiasts, creators, influencers, media personalities, and shoppers for an immersive experience that celebrated style beyond the runway. The evening began with an energetic welcome, setting the stage for a celebration where fashion was experienced rather than simply showcased.

Trident Brandcom has added another milestone to its journey, taking home the Gold Award for Best Regional Influencer Campaign (Consumer Electronics & Technology) at the Adgully CMO Charcha Kolkata MAA Awards 2026. The recognition came for its campaign, Xiaomi Mobile – Christmas Through the Lens of Northeast India, which celebrated the region through authentic creator-led storytelling. The award-winning campaign stood out for putting the Northeast at the heart of the narrative

Every year, as the monsoon arrives, Tripura comes alive with one of its most cherished celebrations—Kharchi Puja. With a legacy spanning over 150 years, this iconic festival is deeply rooted in faith, culture, and community. Dedicated to the worship of the Chaturdasha Devata, the fourteen guardian deities of the former Tripura Kingdom, Kharchi Puja welcomes lakhs of devotees and visitors who gather to seek blessings, celebrate tradition, and experience the vibrant spirit of t

The Confederation of Indian Industry (CII) hosted the North East MSME Conclave 2026 in Guwahati on July 22, bringing together policymakers, financial regulators, industry experts and business leaders to deliberate on measures that can accelerate the growth of Micro, Small and Medium Enterprises (MSMEs) across the Northeast. Held under the theme "Unlocking the Region's Entrepreneurial Potential," the conclave underscored the need for greater formalisation, digital integration

The name itself has an interesting story. While brainstorming ideas for the brand, Suu’s mother reportedly stormed into the room during a discussion. The moment inspired the quirky and memorable name — Angry Mother.

In a heartfelt tribute to the medical fraternity on the occasion of National Doctors' Day, the Rotary Club of Guwahati Icons organized Rotary Arogya Samman 2026 under the theme "Celebrating Those Who Create Lasting Impact" at Pratiksha Rainbow Children's Hospital, Guwahati. The event honoured 52 eminent doctors for their outstanding service, dedication, and invaluable contribution to healthcare and society.

Guwahati, June 2026: As lakhs of devotees converged at the sacred Kamakhya Temple for Ambubachi Mela 2026, ITC’s Bingo! stepped beyond conventional marketing to become part of the pilgrims’ journey through a dedicated support initiative. Set up along the temple route, the colourful Bingo! activation offered drinking water and refreshments to devotees navigating long walks, crowded pathways and hours of waiting. The initiative provided a welcome pause for visitors, helping the

KEI Unveils Pilgrim Support Initiative to Enhance Experience at Ambubachi Mela 2026

Myntra is no longer just selling fashion online. It is building culture on the ground. The Myntra Glamfest Tour 2026 proved that in Assam. The brand made bold stops at two of the state’s biggest college festivals. And the response was massive.

Star Cement reinforced its commitment to entrepreneurship and inclusive development by organising an Entrepreneurs Meet at the NEDFi Auditorium, Ganeshguri. The event drew strong participation from entrepreneurs, institutional representatives, industry stakeholders and aspiring business leaders from across the North East.

Budget 2026–27 puts Northeast India back in the spotlight—but attention alone doesn’t build economies. What the Budget offers is not a breakthrough, but a window. Whether businesses can climb through it depends on what happens next.

Shares of Reliance Industries Limited took a sharp hit this week, slipping nearly 5% and extending losses for the second consecutive session. The fall came just a day after the stock touched a record high of ₹1,611.20, leaving investors wondering — is this a red flag or a golden dip-buying moment? The trigger? Rising global jitters after escalating tensions between the US and Venezuela, a key oil-producing nation. Markets fear that any prolonged conflict could spike crude oil

Few Indian brands have achieved what Santoor has- instant recall without constant noise. The moment you hear “Haldi aur chandan ke gun samaye Santoor..”, memory does the rest. It wasn’t just advertising- it was a cultural cue, a daily reminder that beauty could be simple, traditional, and timeless. By 2025, Santoor quietly rose to the top of the soap market. It became India’s largest soap brand by value in a category that had been dominated by legacy names for decades. The Be

Shares of ITC Limited are in sharp focus on Monday, January 5, after the stock ended the previous trading session at its lowest level in nearly three years. The decline follows the government’s announcement of an additional excise duty on tobacco products, effective February 1, 2026, triggering broad concerns over earnings visibility in ITC’s core cigarette business.

The Assam Cabinet has given the green light to the Assam Startup & Innovation Policy 2025–30, signalling a new era for entrepreneurship and innovation in the state. With a total outlay of ₹397 crore, the policy aims to transform Assam into one of India’s top startup destinations by offering end-to-end financial and ecosystem support — from ideation to venture capital funding.

Haflong, Assam | 8-9th November 2025 Under the starry skies of Dima Hasao, the hills of Haflong echoed with melody, memory, and meaning — as the annual Jatinga Festival 2025 celebrated the union of nature, culture, and heartfelt tribute on 8th and 9th of November . This year’s edition wasn’t just a festival — it was an emotion. And when singer Shaan took the stage and said, “Zubeen, I hope you heard me. Assam did, and they held me the way they would have held you,” the cro

When the lights dimmed and a familiar bassline began to pulse through the screen, the world paused.The glove shimmered. The hat tilted. And somewhere between nostalgia and disbelief, the King of Pop — or at least his cinematic echo — moonwalked back into our lives. The teaser for Michael , the long-awaited biopic on the life of Michael Jackson , dropped this week, instantly igniting global buzz. For fans who grew up mimicking his moves in front of the mirror, it felt like a r

As a marketer, I usually spot these things fast — and this time, I couldn’t help but notice something intriguing. The moment the latest Oswaal Books Children’s Day campaign — “Aaj Din Me Kitna Muskuraye? started rolling on YouTube, my brain instantly went, “Ah, a Safari School Bag campaign!”

he 4th North-East Build Expo 2025 and the 2nd Construction Machinery Expo (CME 2025) concluded successfully in Guwahati, marking another milestone for the region’s construction and infrastructure landscape.