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Chhath Puja Finds a New Home in Assam: Tradition, Faith, and Unity on the Brahmaputra’s Banks
Chhath Puja, once confined largely to the plains of Bihar, Jharkhand, and eastern Uttar Pradesh, has now found a devoted following in Assam. Over the past few years, the festival of the Sun God has taken root in cities like Guwahati, Tinsukia, Dibrugarh, and Karbi Anglong , transforming the ghats and riverbanks of Assam into vibrant centres of faith and celebration. In Guwahati, thousands of devotees now gather every year along the banks of the Brahmaputra to perform the even
6 hours ago2 min read


Majuli Music Festival 2025: A Tribute to Zubeen Garg, the Voice of Assam
Majuli, the world’s largest river island, is all set to turn into a musical pilgrimage once again — but this year, with deeper emotion and meaning. The Majuli Music Festival 2025 , now scheduled for 19th–21st December , will pay a heartfelt tribute to Zubeen Garg , the legendary artist whose voice defined generations and gave Assamese music its contemporary soul. The Island That Breathes Music Set amidst the tranquil currents of the Brahmaputra, Majuli isn’t just a venue — i
19 hours ago2 min read


Piyush Pandey (1955–2025): The Man Who Made India Feel Through Its Ads
Piyush Pandey — the creative legend who turned advertising into an art of storytelling — passed away on October 24 at the age of 70. With him, India bids farewell to the man who made ads speak its language — earthy, emotional, and unforgettable. For over four decades, Piyush Pandey defined what it meant to be truly Indian in advertising. His campaigns didn’t just sell products — they celebrated people, culture, and everyday quirks. From “Fevicol ka mazboot jod” to “Har Ghar
23 hours ago2 min read


Silchar Shines Bright: 300+ Kali Puja Pandals, One Emotion — Zubeen Garg
From the outside, Silchar — the buzzing cultural capital of Southern Assam and the pride of Barak Valley — looks like it’s living its brightest Diwali and Kali Puja season in years. Every street glows with lights, every lane hums with devotion. Rows of diyas flicker in harmony as bustling markets and crowds of pandal-hoppers turn the town into a living canvas of colour, faith, and festivity. With over 300 Kali Puja pandals spread across the town, the scale of celebration in
3 days ago2 min read


A Silent Diwali: Guwahati Glows in Tribute to Zubeen Garg Amid Slowed Festive Business
This Diwali, Assam’s heart beat differently. The usually buzzing commercial hub of Guwahati , known for its high festive footfall and brisk business, wore a subdued look as the state collectively mourned the passing of its most cherished cultural icon, Zubeen Garg . Where bright LED lights and bursting firecrackers once defined the cityscape, this year’s celebrations glowed softly with diyas — simple earthen lamps symbolizing remembrance and respect. Streets that typically e
4 days ago1 min read


Atlee’s ₹150 Crore Spectacle for Ching’s Desi Chinese Redefines Brand Filmmaking
Blockbuster filmmaker Atlee , the creative force behind Jawan has once again made history — this time, in the world of advertising. The visionary director has just released India’s most expensive ad film , a ₹150 crore cinematic extravaganza for Ching’s Desi Chinese , starring Ranveer Singh , Bobby Deol , and Sreeleela . Titled “Agent Ching Attacks” , the high-voltage commercial has officially premiered online and is already taking the internet by storm . Watch the full ad h
4 days ago2 min read


Vishal Dadlani’s Heartfelt Tribute to Zubeen Garg at Itanagar: A Moment That Moved the Hills
It was a night of music, memories, and emotion in Itanagar as singer-composer Vishal Dadlani took a heartfelt pause during his performance to pay tribute to the late Zubeen Garg — the voice that defined generations across Assam and the Northeast. Midway through his set, Dadlani stopped to address the crowd, his voice soft but sure: “There will never be anyone like Zubeen.” What followed was a soul-stirring rendition of “Jaane Kya Chahe Mann,” dedicated to the beloved icon
5 days ago1 min read


CaratLane Sparkles into Shillong with Its First Showroom in Meghalaya
he hill city just got a touch more elegant! CaratLane, India’s leading omni-channel jewellery brand, opened its first exclusive showroom in Shillong on 10th October 2025, marking a shining milestone in its Northeast expansion.
6 days ago1 min read


India’s U-17 Women’s Team Makes Historic AFC Asian Cup Qualification
Bishkek, October 17, 2025 — History was made under the floodlights at the Dolen Omurzakov Stadium as India’s U-17 women’s football team secured their first-ever qualification for the AFC U-17 Women’s Asian Cup. The Young Tigresses edged past Uzbekistan 2–1 in a thrilling final qualifier on Friday, sealing their place among Asia’s elite. India came into the match knowing that only a win would guarantee qualification — and they delivered with grit and determination. The team s
7 days ago1 min read


A Double Musical Bonanza for Arunachal: Vishal–Shekhar & Anuv Jain Set the Hills Alive
Arunachal Pradesh is about to groove to an unforgettable weekend of rhythm and melody! The hill state is gearing up for a double musical celebration with two back-to-back concerts that promise to set the stage — and the hills — on fire. On October 18, 2025 , soulful sensation Anuv Jain will bring his heartfelt melodies to Itanagar’s Sango Ground as part of “Musical Mayhem Vol. 1” , organized by Lively Nights Entertainment . Known for his poetic lyrics and soothing voice, A
7 days ago2 min read


Kati Bihu: The Quiet Festival that Teaches Us to Wait
When October drapes Assam in soft sunlight and long shadows, the air in the villages changes. The fields turn a lush green, the skies look calmer, and from afar, you might catch the faint glimmer of tiny flames flickering across the paddies. This is Kati Bihu — the quietest of Assam’s three Bihus — a festival that doesn’t celebrate harvest or plenty, but the pause in between . The Season of Lean Hope Kati Bihu arrives when the young paddy is still growing and the barns are n
7 days ago2 min read


When the Music Fades — MTV, Memory, and the End of an Era
That first exposure to global music and youth culture wasn’t just entertainment — it was aspiration. MTV turned fashion, attitude, and rebellion into broadcast art.
Oct 152 min read


BIS Guwahati Celebrates World Standards Day 2025 with Focus on Partnerships for Sustainable Development.
The Bureau of Indian Standards (BIS), the National Standards Body of India under the Ministry of Consumer Affairs, Food & Public Distribution, celebrated World Standards Day 2025 with the theme — “Shared Vision for a Better World: Standards for Sustainable Development – Focus on SDG 17: Partnerships for the Goals.” Observed globally on 14th October , the day honors the collective efforts of experts who develop voluntary standards that promote quality, safety, and sustainabil
Oct 142 min read


Historic Moment at Super Dancer Chapter 5: Aadhyayasree and Sukriti Crowned Joint Winners
In a spectacular and emotional grand finale, Super Dancer Chapter 5 created history as Aadhyayasree and Sukriti were crowned joint...
Oct 131 min read


IMAGINARIUM 1.0 – Redefining the Event Landscape of North East India.
Guwahati, October 2025 — The lush greens of Mayfair Spring Valley Resort, Sonapur, came alive as IMAGINARIUM 1.0 unfolded — a landmark...
Oct 101 min read


Mirchi Iconic Puja 2025: Celebrating Guwahati’s Most Spectacular Pandals
Guwahati, October 2025 — The city came alive this Durga Puja as Radio Mirchi Guwahati turned the spotlight on creativity, devotion, and...
Oct 101 min read


Assam’s Ankita Konwar Conquers Ironman Barcelona
Assam’s fitness icon Ankita Konwar has once again demonstrated her incredible strength, perseverance, and determination by successfully...
Oct 81 min read


Linthoi Chanambam Creates History: India’s First-Ever Medal at Junior Judo World Championships
October 8, 2025 India’s judo prodigy Linthoi Chanambam has once again made the nation proud — this time on the global stage. On October...
Oct 82 min read


Mirchi Iconic Puja with Amrit Cement Carries Forward Zubeen Garg’s Legacy – Celebrating Durga Puja with Guwahati’s Senior Citizens
Guwahati, October 2025: This Durga Puja marked the first without Assam’s beloved Zubeen Garg, yet his presence was deeply felt. Known for...
Oct 82 min read


Emotions Run High as Zubeen Garg’s Posthumous Song “Mur Mon” from Roi Roi Binale Touches Hearts Across Assam
Guwahati | October 7: The music fraternity and fans across Assam were swept by a wave of emotion on Monday as Mur Mon, a posthumous song...
Oct 72 min read
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