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Diwali is a time of light, celebration & shopping. And many small businesses are capitalising on the festival by taking advantage of the booming economy it creates. Local sweet shops, local stores, artisans, local brands and small manufacturers have one of their biggest opportunities of the year. Many small businesses will begin getting ready weeks in advance. Markets will be full of festival clothes, lights, diyas, handmade gifts, sweets & decorations. Retailers will stock u

Diwali gifting has grown into a major business opportunity, turning a tradition of gratitude and goodwill into a thriving seasonal market. From boxes of sweets and dry fruits to premium hampers, jewellery and personalised gifts, brands are finding new ways to make festive gifting more thoughtful and memorable. A Season of Big Business Diwali is one of India's busiest gifting periods, with individuals and businesses spending on gifts for family, friends, employees and clients.

With over 5 million reported campaign reach, Xiaomi's Redmi Note 17 Series campaign highlights how regional creators are becoming an increasingly important part of smartphone marketing in Northeast India.

Diwali is one of the biggest shopping seasons in India and provides a great opportunity for brands to engage with customers through gifting, family traditions and new beginnings. The festival of lights has a huge appeal and provides a great opportunity for brands to drive sales and create meaningful connections. A Great Time to Spend Everyone wants to buy new things for themselves and loved ones during Diwali. Whether it be clothes, jewellery, electronics, sweets, home acc

Durga Puja is a holiday for which all brands yearn to put their marketing efforts into. It is one of the best times to engage with consumers since the festive season is the period when shopping, partying, and cultural events merge together. It is the time when brands get noticed since fashion and jewelry, food and electronics, cosmetics and furniture – all are in demand. But why exactly should brands invest in a puja campaign? A Great Opportunity To Sell More The puja se

From skincare to pandal-ready makeup – businesses across the ‘beauty’ spectrum are capitalising on Durga Puja. As Durga Puja nears, the usual lists of sarees, jewellery and footwear are expanded to include skincare, makeup, perfumes, salon visits and hair treatments. For beauty brands, the festival is an economic goldmine that revolves around one key thought — everyone wants to look good at the celebrations. Selling the Feeling, Not Just the Products It’s a time for social ev

Durga Puja is not only a religious festival for Bengalis but also a celebration of their culture, identity and style. As the first beats of the dhak sound, Bengalis across West Bengal, Assam and Tripura start shopping for new sarees, kurtas, jewelry, footwear and accessories. For Bengalis, Puja has become a significant event in the fashion and retail industry. Five days of Durga Puja are celebrated with great enthusiasm and fervor. Bengalis wear different styles of clothes

The centrepiece of DASHAROOPI is a unique Durga installation featuring the goddess’s traditional weapons crafted from Royal Enfield motorcycle spare parts and scrap materials.

Before Maa Durga lights up a pandal, she begins as clay, straw, and countless hours of an artisan’s devotion. In the narrow lanes of Kumartuli, Kolkata, the arrival of Durga Puja begins months before the first dhak beats echo through the streets. Here, generations of idol-makers transform humble materials into the Goddess millions eagerly await every year. But behind every magnificent idol lies a journey of craftsmanship, patience, and tradition. From Straw to the Goddess The

For brands, retailers, and small businesses, Durga Puja is more than a festival. It is a high-stakes sales season where culture, consumer behaviour, and commerce come together As the festival approaches, people update their wardrobes, plan their food, add new names to their gift list, shop for new clothes and jewelry, get their beauty treatments done and more. For businesses, it is a salesperson's dream come true. It is one of the most crucial times for eastern Indian busin

Between RED FM's College Ke Tashanbaaz, Radio Gup's Local Rockstar and TRENDS NOW STAR, approximately 54 college activations were conducted across the region. And that is only part of the picture. Individual brand-led initiatives, including OPPO's campus ambassador activities and other college-focused engagements, add to the growing presence of brands in educational institutions.

Northeast India has looks, it has a cultural identity, it has a certain amount of fashion-savvy youth. Now can it leverage this into a business? From oversized jackets, baggy jeans, chunky boots, layered jewellery and put-together outfits — the Northeast has always had a certain affinity for Western fashion. But what makes the people here so interesting is that they manage to interpret trends in their own ways. From across the region, Western silhouettes are mixed with indige

TRENDS × MMNE Fashion Week 2026 was ultimately as much about the people and cultural influences behind fashion as it was about the clothes on the runway. In bringing together established labels, regional designers, accomplished women and emerging performers, the evening offered a snapshot of a creative community increasingly confident in expressing its identity on its own terms.

A key highlight of the OPPO F35 Series is its 50MP Ultra-Wide Natural Selfie Camera with a 100° field of view, designed to capture more people and surroundings in a single frame. This feature is particularly relevant for group selfies, making it easier for creators and users to capture shared moments at festivals, social gatherings and travel experiences.

It started with passion for Meghalaya’s traditional textiles but soon evolved into a mission to save an entire craft. The brand behind this vision, which has been able to successfully preserve an ancient art form by making its products accessible to modern-day consumers, is Iaishah Rymbai, the founder of EriWeave — a Meghalaya-based label that takes its name from the region's distinct kind of silk. But before we dive into how she did that let's take you on a journey through s

October marks the beginning of the flower festival in Mizoram. Mizoram has an elaborate celebration of flowers throughout the year. One of the best displays of flower festivals can be seen in the Champhai district, where cosmos flowers of different colors (like pink and purple) adorn the hills. This year, the flower festivals have combined with Hnahsin Kut 2026, which will be celebrated from October 6-16. Started on October 6 at Zotlang Mual, Hnahsin Kut is a colorful comb

A key highlight was the REDMI Note 17 Pro Series, which combines performance, display technology, camera capabilities and battery endurance. The REDMI Note 17 Pro 5G features a 10,000mAh silicon-carbon battery with 67W fast charging, a 1.5K 120Hz AMOLED display and a 50MP OIS-enabled main camera.

That thinking is behind the growing rise of branded mini-series and microdramas. In 2026, brands such as Crocs, Maybelline, Procter & Gamble, Tata Motors and JK Super Cement are experimenting with episodic storytelling, integrating products into characters, situations and narratives rather than simply placing them inside conventional advertisements.

The inaugural edition of the North East Creator Circuit (NECC) 2026 concluded on a high note on September 13 at MAYFAIR Guwahati, marking a landmark celebration of creativity, connection and recognition for Northeast India’s growing creator community. An initiative by Netive, in association with Trident Brandcom, the event brought together over 125 creators from across the Northeast, alongside brands, industry professionals and creative minds. With over 300 registrations re

You’ve probably seen them on Instagram: beautifully packed PR packages arriving at a creator’s doorstep, filled with a new product, handwritten notes, and carefully designed extras. They look like gifts. However, for brands, they’re anything but. PR packages are a marketing investment designed to turn products into conversations. When a brand sends 100 creators a launch kit, it isn’t simply giving away 100 products. It is creating multiple opportunities for content, product d