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NETIVE – Brand. Biz. Beyond.
Guwahati Gears Up for Its First-Ever Test Match — India vs South Africa from Nov 22
Guwahati is all set to make cricketing history as it hosts its first-ever men’s Test match — the second Test between India and South Africa — at the Barsapara Cricket Stadium from November 22, 2025 . The Assam capital, known for its passionate sports culture, will join the elite list of Indian cities to stage a five-day international game. The match also marks an important leg of the ongoing ICC World Test Championship (2025–27) , adding high stakes to the contest. Due to Guw
Nov 131 min read
Assam Cabinet Approves ₹397 Crore Startup & Innovation Policy 2025–30: A Major Boost for the Northeast’s Entrepreneurial Ecosystem
The Assam Cabinet has given the green light to the Assam Startup & Innovation Policy 2025–30, signalling a new era for entrepreneurship and innovation in the state. With a total outlay of ₹397 crore, the policy aims to transform Assam into one of India’s top startup destinations by offering end-to-end financial and ecosystem support — from ideation to venture capital funding.
Nov 113 min read
When the Hills Sang for Zubeen: Jatinga Festival 2025 Blends Nature, Culture & Nostalgia
Haflong, Assam | 8-9th November 2025 Under the starry skies of Dima Hasao, the hills of Haflong echoed with melody, memory, and meaning — as the annual Jatinga Festival 2025 celebrated the union of nature, culture, and heartfelt tribute on 8th and 9th of November . This year’s edition wasn’t just a festival — it was an emotion. And when singer Shaan took the stage and said, “Zubeen, I hope you heard me. Assam did, and they held me the way they would have held you,” the cro
Nov 112 min read
"When the Moonwalk Returned to the Spotlight” — The Story Behind the Michael Jackson Biopic Teaser That Has the World Talking
When the lights dimmed and a familiar bassline began to pulse through the screen, the world paused.The glove shimmered. The hat tilted. And somewhere between nostalgia and disbelief, the King of Pop — or at least his cinematic echo — moonwalked back into our lives. The teaser for Michael , the long-awaited biopic on the life of Michael Jackson , dropped this week, instantly igniting global buzz. For fans who grew up mimicking his moves in front of the mirror, it felt like a r
Nov 103 min read
When Safari Stole the Show (Almost): A Marketer’s Take on the Oswaal Books Ad
As a marketer, I usually spot these things fast — and this time, I couldn’t help but notice something intriguing. The moment the latest Oswaal Books Children’s Day campaign — “Aaj Din Me Kitna Muskuraye? started rolling on YouTube, my brain instantly went, “Ah, a Safari School Bag campaign!”
Nov 102 min read
North-East Build Expo 2025: Powering Growth and Innovation in India’s Emerging Construction Hub
he 4th North-East Build Expo 2025 and the 2nd Construction Machinery Expo (CME 2025) concluded successfully in Guwahati, marking another milestone for the region’s construction and infrastructure landscape.
Nov 92 min read
Air Fighters Win Hearts, But Traffic Management Fails Miserably
On 9 November 2025, the skies above Lachit Ghat in Guwahati were set ablaze in a dazzling display by the Indian Air Force (IAF) as part of the 93rd Air Force Day celebrations. More than 75 aircraft — including frontline fighters, transport planes and helicopters — participated, taking off from bases like Bagdogra, Hashimara, Guwahati, Tezpur, Jorhat and Chabua. The theme for the event, “Infallible, Impervious and Precise,” reflected the IAF’s commitment to operational exce
Nov 92 min read
Sorry, Not Sorry — The New Trend Taking Over Brand Marketing
There’s a new wave of creativity sweeping through social media — and this time, brands aren’t promoting their products, they’re apologizing for them. Not for controversies or complaints, but for being just too irresistible . Across feeds, brands are posting mock “Official Apology Statements” — formal-looking press releases that say sorry for causing obsession. From perfumes that “draw too much attention” to chips that fans “can’t stop eating,” these witty faux apologies are
Nov 72 min read
Skyward Glory Over the Brahmaputra: Guwahati Hosts IAF’s 93rd Anniversary in Spectacular Style
The Brahmaputra is about to echo with thunder. As the Indian Air Force (IAF) celebrates its 93rd anniversary, Guwahati’s Lachit Ghat will transform into a stage of power and precision on Sunday, November, 12:30 to 2 p.m, in what officials are calling one of the most ambitious air displays ever held in the Northeast.
Nov 62 min read
India Lift Maiden Women’s ODI World Cup — A 52-Run Win That Redefines a Nation’s Dream
In Navi Mumbai’s electric DY Patil Stadium, the world watched with held breath as the Indian women’s cricket team completed the dream generations have carried — India beat South Africa by 52 runs to win their first-ever Women’s ODI World Cup title.
Nov 32 min read
India vs South Africa Women’s World Cup 2025 Final: A New Champion Will Rise Today
It’s a historic day for world cricket — and an emotional one for India. As the sun sets over Navi Mumbai, the stage is set for the ICC Women’s World Cup 2025 Final , where India take on South Africa at the Dr. DY Patil Stadium. The match begins at 3:00 PM IST (toss at 2:30 PM), and by tonight, the world will celebrate a first-time Women’s World Cup champion. Both teams have never lifted the trophy before, making this not just a final, but a chance to rewrite history. India
Nov 22 min read
98th Howly Raas Mahotsav 2025: Tradition, Devotion & A Grand Musical Finale
The town of Howly in Barpeta is preparing for the grand 98th Howly Raas Mahotsav , one of Assam’s most loved cultural and spiritual festivals. This year, the celebration becomes even more exciting as popular singer Niraaj Sridhar is set to perform on the final day , adding a star-studded musical finale to the event. Along with divine devotion and cultural heritage, the festival also features a special donation coupon drive where lucky participants stand a chance to win a Lan
Nov 22 min read
Nalbari Raas Mahotsav 2025: Assam’s Grand Cultural Festival Returns
Nalbari is preparing to host one of Assam’s most cherished cultural festivals — the 92nd Nalbari Raas Mahotsav , scheduled from November 5 to November 17, 2025 , at the historic Sri Sri Harimandir . This 13-day celebration remains a symbol of devotion, tradition, and artistic excellence, drawing thousands of visitors every year. The Nalbari Raas Mahotsav is deeply rooted in Assam's cultural and spiritual heritage, celebrating the divine tales of Lord Krishna through art, per
Nov 21 min read
Roi Roi Binale: Assam Watches With Tears, Pride and Eternal Love for Zubeen Garg
Assam woke up before sunrise on Friday — not for a festival, not for a rally, but for a film. Roi Roi Binale (Tears Still Flow), the final cinematic journey of Zubeen Garg, opened to packed theatres across the state, turning cinema halls into emotional prayer halls.
Nov 12 min read
India’s Greatest Chase: When the Women in Blue Dethroned the Queens of World Cricket
There are victories. And then there are moments that shift the axis of a sport. India’s record-breaking run chase against seven-time world champions Australia at the DY Patil Stadium was the latter — a night that felt less like a semifinal and more like a coronation of a new era in women’s cricket. On a warm, electric evening in Navi Mumbai, India pulled off the highest successful chase in Women’s ODI World Cup history , rewriting narratives and silencing decades of doubt in
Oct 312 min read
Shillong Cherry Blossom Festival 2025: When Music Meets the Magic of Meghalaya’s Pink Bloom
As autumn settles over Meghalaya, the air in Shillong begins to change — a faint fragrance drifts in, and the hills blush in shades of pink. It’s that time of year again when the city comes alive under a canopy of cherry blossoms, and music takes over the skyline. The Shillong Cherry Blossom Festival 2025 , set to unfold on November 14 and 15 , is more than a cultural event — it’s a celebration of beauty, rhythm, and the spirit of Meghalaya. The Festival in Bloom The festival
Oct 253 min read
Chhath Puja Finds a New Home in Assam: Tradition, Faith, and Unity on the Brahmaputra’s Banks
Chhath Puja, once confined largely to the plains of Bihar, Jharkhand, and eastern Uttar Pradesh, has now found a devoted following in Assam. Over the past few years, the festival of the Sun God has taken root in cities like Guwahati, Tinsukia, Dibrugarh, and Karbi Anglong , transforming the ghats and riverbanks of Assam into vibrant centres of faith and celebration. In Guwahati, thousands of devotees now gather every year along the banks of the Brahmaputra to perform the even
Oct 252 min read
Majuli Music Festival 2025: A Tribute to Zubeen Garg, the Voice of Assam
Majuli, the world’s largest river island, is all set to turn into a musical pilgrimage once again — but this year, with deeper emotion and meaning. The Majuli Music Festival 2025 , now scheduled for 19th–21st December , will pay a heartfelt tribute to Zubeen Garg , the legendary artist whose voice defined generations and gave Assamese music its contemporary soul. The Island That Breathes Music Set amidst the tranquil currents of the Brahmaputra, Majuli isn’t just a venue — i
Oct 242 min read
Piyush Pandey (1955–2025): The Man Who Made India Feel Through Its Ads
Piyush Pandey — the creative legend who turned advertising into an art of storytelling — passed away on October 24 at the age of 70. With him, India bids farewell to the man who made ads speak its language — earthy, emotional, and unforgettable. For over four decades, Piyush Pandey defined what it meant to be truly Indian in advertising. His campaigns didn’t just sell products — they celebrated people, culture, and everyday quirks. From “Fevicol ka mazboot jod” to “Har Ghar
Oct 242 min read
Silchar Shines Bright: 300+ Kali Puja Pandals, One Emotion — Zubeen Garg
From the outside, Silchar — the buzzing cultural capital of Southern Assam and the pride of Barak Valley — looks like it’s living its brightest Diwali and Kali Puja season in years. Every street glows with lights, every lane hums with devotion. Rows of diyas flicker in harmony as bustling markets and crowds of pandal-hoppers turn the town into a living canvas of colour, faith, and festivity. With over 300 Kali Puja pandals spread across the town, the scale of celebration in
Oct 222 min read
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