All Articles

Few Indian brands have achieved what Santoor has- instant recall without constant noise. The moment you hear “Haldi aur chandan ke gun samaye Santoor..”, memory does the rest. It wasn’t just advertising- it was a cultural cue, a daily reminder that beauty could be simple, traditional, and timeless. By 2025, Santoor quietly rose to the top of the soap market. It became India’s largest soap brand by value in a category that had been dominated by legacy names for decades. The Be

Shares of ITC Limited are in sharp focus on Monday, January 5, after the stock ended the previous trading session at its lowest level in nearly three years. The decline follows the government’s announcement of an additional excise duty on tobacco products, effective February 1, 2026, triggering broad concerns over earnings visibility in ITC’s core cigarette business.

As a marketer, I usually spot these things fast — and this time, I couldn’t help but notice something intriguing. The moment the latest Oswaal Books Children’s Day campaign — “Aaj Din Me Kitna Muskuraye? started rolling on YouTube, my brain instantly went, “Ah, a Safari School Bag campaign!”

Piyush Pandey — the creative legend who turned advertising into an art of storytelling — passed away on October 24 at the age of 70. With him, India bids farewell to the man who made ads speak its language — earthy, emotional, and unforgettable. For over four decades, Piyush Pandey defined what it meant to be truly Indian in advertising.  His campaigns didn’t just sell products — they celebrated people, culture, and everyday quirks. From “Fevicol ka mazboot jod”  to “Har Ghar

Blockbuster filmmaker Atlee , the creative force behind Jawan has once again made history — this time, in the world of advertising. The visionary director has just released India’s most expensive ad film , a ₹150 crore cinematic extravaganza for Ching’s Desi Chinese , starring Ranveer Singh , Bobby Deol , and Sreeleela . Titled “Agent Ching Attacks” , the high-voltage commercial has officially premiered online and is already taking the internet by storm . Watch the full ad h

Guwahati, October 2025 — The city came alive this Durga Puja as Radio Mirchi Guwahati  turned the spotlight on creativity, devotion, and...

Guwahati, October 2025: This Durga Puja marked the first without Assam’s beloved Zubeen Garg, yet his presence was deeply felt. Known for...

Guwahati, Sept 2025: Durga Puja, Assam’s most vibrant festival of devotion and design, has taken a creative green turn this year — thanks...

Guwahati/Agartala: This Durga Puja, ITC Sunrise created a unique cultural and digital bridge for devotees with its innovative activation...