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Diwali gifting has grown into a major business opportunity, turning a tradition of gratitude and goodwill into a thriving seasonal market. From boxes of sweets and dry fruits to premium hampers, jewellery and personalised gifts, brands are finding new ways to make festive gifting more thoughtful and memorable. A Season of Big Business Diwali is one of India's busiest gifting periods, with individuals and businesses spending on gifts for family, friends, employees and clients.

With over 5 million reported campaign reach, Xiaomi's Redmi Note 17 Series campaign highlights how regional creators are becoming an increasingly important part of smartphone marketing in Northeast India.

Diwali is one of the biggest shopping seasons in India and provides a great opportunity for brands to engage with customers through gifting, family traditions and new beginnings. The festival of lights has a huge appeal and provides a great opportunity for brands to drive sales and create meaningful connections. A Great Time to Spend Everyone wants to buy new things for themselves and loved ones during Diwali. Whether it be clothes, jewellery, electronics, sweets, home acc

The centrepiece of DASHAROOPI is a unique Durga installation featuring the goddess’s traditional weapons crafted from Royal Enfield motorcycle spare parts and scrap materials.

Between RED FM's College Ke Tashanbaaz, Radio Gup's Local Rockstar and TRENDS NOW STAR, approximately 54 college activations were conducted across the region. And that is only part of the picture. Individual brand-led initiatives, including OPPO's campus ambassador activities and other college-focused engagements, add to the growing presence of brands in educational institutions.

TRENDS × MMNE Fashion Week 2026 was ultimately as much about the people and cultural influences behind fashion as it was about the clothes on the runway. In bringing together established labels, regional designers, accomplished women and emerging performers, the evening offered a snapshot of a creative community increasingly confident in expressing its identity on its own terms.

A key highlight of the OPPO F35 Series is its 50MP Ultra-Wide Natural Selfie Camera with a 100° field of view, designed to capture more people and surroundings in a single frame. This feature is particularly relevant for group selfies, making it easier for creators and users to capture shared moments at festivals, social gatherings and travel experiences.

It started with passion for Meghalaya’s traditional textiles but soon evolved into a mission to save an entire craft. The brand behind this vision, which has been able to successfully preserve an ancient art form by making its products accessible to modern-day consumers, is Iaishah Rymbai, the founder of EriWeave — a Meghalaya-based label that takes its name from the region's distinct kind of silk. But before we dive into how she did that let's take you on a journey through s

A key highlight was the REDMI Note 17 Pro Series, which combines performance, display technology, camera capabilities and battery endurance. The REDMI Note 17 Pro 5G features a 10,000mAh silicon-carbon battery with 67W fast charging, a 1.5K 120Hz AMOLED display and a 50MP OIS-enabled main camera.

That thinking is behind the growing rise of branded mini-series and microdramas. In 2026, brands such as Crocs, Maybelline, Procter & Gamble, Tata Motors and JK Super Cement are experimenting with episodic storytelling, integrating products into characters, situations and narratives rather than simply placing them inside conventional advertisements.

The inaugural edition of the North East Creator Circuit (NECC) 2026 concluded on a high note on September 13 at MAYFAIR Guwahati, marking a landmark celebration of creativity, connection and recognition for Northeast India’s growing creator community. An initiative by Netive, in association with Trident Brandcom, the event brought together over 125 creators from across the Northeast, alongside brands, industry professionals and creative minds. With over 300 registrations re

You’ve probably seen them on Instagram: beautifully packed PR packages arriving at a creator’s doorstep, filled with a new product, handwritten notes, and carefully designed extras. They look like gifts. However, for brands, they’re anything but. PR packages are a marketing investment designed to turn products into conversations. When a brand sends 100 creators a launch kit, it isn’t simply giving away 100 products. It is creating multiple opportunities for content, product d

India’s influencer marketing industry is expected to reach around ₹3,375 crore by 2026, growing at roughly 18%–25% a year.

Fashion met coffee, music, and creativity as Trends Drip Fest 2026 transformed Trends, Christian Basti, Guwahati, into a vibrant lifestyle destination on 24th July. The event brought together fashion enthusiasts, creators, influencers, media personalities, and shoppers for an immersive experience that celebrated style beyond the runway. The evening began with an energetic welcome, setting the stage for a celebration where fashion was experienced rather than simply showcased.

Every year, as the monsoon arrives, Tripura comes alive with one of its most cherished celebrations—Kharchi Puja. With a legacy spanning over 150 years, this iconic festival is deeply rooted in faith, culture, and community. Dedicated to the worship of the Chaturdasha Devata, the fourteen guardian deities of the former Tripura Kingdom, Kharchi Puja welcomes lakhs of devotees and visitors who gather to seek blessings, celebrate tradition, and experience the vibrant spirit of t

The name itself has an interesting story. While brainstorming ideas for the brand, Suu’s mother reportedly stormed into the room during a discussion. The moment inspired the quirky and memorable name — Angry Mother.

In a heartfelt tribute to the medical fraternity on the occasion of National Doctors' Day, the Rotary Club of Guwahati Icons organized Rotary Arogya Samman 2026 under the theme "Celebrating Those Who Create Lasting Impact" at Pratiksha Rainbow Children's Hospital, Guwahati. The event honoured 52 eminent doctors for their outstanding service, dedication, and invaluable contribution to healthcare and society.

Guwahati, June 2026: As lakhs of devotees converged at the sacred Kamakhya Temple for Ambubachi Mela 2026, ITC’s Bingo! stepped beyond conventional marketing to become part of the pilgrims’ journey through a dedicated support initiative. Set up along the temple route, the colourful Bingo! activation offered drinking water and refreshments to devotees navigating long walks, crowded pathways and hours of waiting. The initiative provided a welcome pause for visitors, helping the

KEI Unveils Pilgrim Support Initiative to Enhance Experience at Ambubachi Mela 2026

Myntra is no longer just selling fashion online. It is building culture on the ground. The Myntra Glamfest Tour 2026 proved that in Assam. The brand made bold stops at two of the state’s biggest college festivals. And the response was massive.