Myntra Lights Up IIT Guwahati and NIT Silchar with Glamfest 2026 Fashion Takeover

Myntra is no longer just selling fashion online. It is building culture on the ground. The Myntra Glamfest Tour 2026 proved that in Assam. The brand made bold stops at two of the state’s biggest college festivals. And the response was massive.

At IIT Guwahati’s Alcheringa '26, the concert ground turned into a fashion playground on February 1. Singer Shaan headlined the night. But it wasn’t just about music. Myntra FWD brought curated street-style energy to campus. Students explored experience zones. They tried makeovers and engaged with trend-led collections. The brand became part of the festival story.

Then came NIT Silchar’s Incandescence '26 on February 16. The vibe was electric. Javed Ali delivered a crowd-pulling performance. Myntra once again blended entertainment with retail innovation. Fashion met fandom in real time.

From a business lens, this is smart positioning. Assam and the Northeast have a young, style-conscious audience. By entering campus festivals, Myntra connects directly with Gen Z consumers. It moves beyond app notifications and into real-world engagement.

These events were not just concerts. They were brand-building machines. Social media buzz spiked. On-ground participation was high. Students shared reels, stories, and experiences.

Myntra is not waiting for customers to scroll. It is meeting them where culture lives. And in Assam, that strategy clearly paid off.