Xiaomi’s Redmi 15 5G “Mini Roadshow” Engages Over 400 Channel Partners Across North East India

Xiaomi recently rolled out its Redmi 15 5G with an exciting series of “Mini Roadshows” across key cities in North East India, bringing together over 400 channel partners, top company officials, and technology enthusiasts. The events served as both a product launch and an immersive engagement platform, highlighting the standout features of the Redmi 15 5G.

The roadshow spanned multiple locations: Dimapur on 3rd September; Imphal on 4th September; Mayfair, Guwahati on 8th September; Aizawl on 8th September; and Agartala on 9th September. Each location saw a high turnout, reflecting the growing interest in Xiaomi’s latest offering in the region.

Attendees were treated to hands-on demonstrations of the Redmi 15 5G, including its robust 5G connectivity, long-lasting battery, and user-friendly interface. Top Xiaomi officials engaged with channel partners directly, walking them through the device’s key features and addressing queries, ensuring that partners were well-equipped to promote the product within their networks.

The mini roadshow’s format emphasized interaction and experiential learning, enabling participants to experience the phone firsthand rather than through traditional presentations. By involving channel partners so closely in the launch, Xiaomi ensured that its grassroots network became active advocates for the Redmi 15 5G, creating a ripple effect of organic promotion across the region.

With over 400 participants across five cities, the mini roadshow not only strengthened Xiaomi’s relationships with its channel partners but also reinforced its brand visibility in North East India. This initiative showcases the company’s commitment to combining technology promotion with regional engagement, setting a benchmark for experiential marketing in the smartphone industry.