There’s a new wave of creativity sweeping through social media — and this time, brands aren’t promoting their products, they’re apologizing for them. Not for controversies or complaints, but for being just too irresistible . Across feeds, brands are posting mock “Official Apology Statements” — formal-looking press releases that say sorry for causing obsession. From perfumes that “draw too much attention” to chips that fans “can’t stop eating,” these witty faux apologies are
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