Why Durga Puja Is Every Bengali's Biggest Fashion Week

Durga Puja is not only a religious festival for Bengalis but also a celebration of their culture, identity and style. As the first beats of the dhak sound, Bengalis across West Bengal, Assam and Tripura start shopping for new sarees, kurtas, jewelry, footwear and accessories. For Bengalis, Puja has become a significant event in the fashion and retail industry.

Five days of Durga Puja are celebrated with great enthusiasm and fervor. Bengalis wear different styles of clothes on each day of Puja. From traditional sarees and kurtas to Indo-western outfits, accessories and hairstyles, fashion plays a big role in the festival. Bengalis also follow certain customs like wearing red and white sarees on Dashami along with sindoor.

In cities such as Kolkata, Guwahati and Agartala, the festival also provides an opportunity for people to flaunt their style, mingle with friends and update their wardrobes.

Traditional ethnic wear such as handloom sarees, gold jewelry and ethnic costumes continue to be popular during the festival. At the same time, Bengalis are also experimenting with crop blouses, sneakers, fusion wear and other contemporary accessories.

In Assam, Bengalis are celebrating the festival in great style by showcasing the state's diverse cultural heritage along with their traditional attire. Similarly, in Tripura, Bengalis are also participating in the festival with their traditional cultural practices and fashion.

The festive season witnesses fashions which have a deep-rooted cultural significance. It creates a unique platform for the fashion industry to display its latest collections, festive offers and influencer tie-ups.

Local designer boutiques, jewelry stores, salons, footwear retails and cosmetic brands benefit greatly from the Puja season. For local designers and small-scale businesses, the festival provides a platform to network and engage with new customers.

Durga Puja plays an important role in the cultural as well as the fashion lives of the people in West Bengal, Assam and Tripura. From shopping sprees in Kolkata, to fashions in Guwahati and Agartala, Bengalis are participating in the festival with utmost enthusiasm.