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Northeast India has looks, it has a cultural identity, it has a certain amount of fashion-savvy youth. Now can it leverage this into a business? From oversized jackets, baggy jeans, chunky boots, layered jewellery and put-together outfits — the Northeast has always had a certain affinity for Western fashion. But what makes the people here so interesting is that they manage to interpret trends in their own ways. From across the region, Western silhouettes are mixed with indige

October marks the beginning of the flower festival in Mizoram. Mizoram has an elaborate celebration of flowers throughout the year. One of the best displays of flower festivals can be seen in the Champhai district, where cosmos flowers of different colors (like pink and purple) adorn the hills. This year, the flower festivals have combined with Hnahsin Kut 2026, which will be celebrated from October 6-16. Started on October 6 at Zotlang Mual, Hnahsin Kut is a colorful comb

Micro-influencers are proving that bigger names don’t always mean bigger results. While celebrities and mega-influencers can put a brand in front of millions, smaller creators are often winning where it matters most: trust, engagement and actual sales. For years, brands chased huge follower numbers. But today, audiences care less about “How famous is this person?” and more about “Can I trust them?” 1. They Feel Like Real People Micro-influencers usually have smaller, closer c