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The inaugural edition of the North East Creator Circuit (NECC) 2026 concluded on a high note on September 13 at MAYFAIR Guwahati, marking a landmark celebration of creativity, connection and recognition for Northeast India’s growing creator community. An initiative by Netive, in association with Trident Brandcom, the event brought together over 125 creators from across the Northeast, alongside brands, industry professionals and creative minds. With over 300 registrations re

You’ve probably seen them on Instagram: beautifully packed PR packages arriving at a creator’s doorstep, filled with a new product, handwritten notes, and carefully designed extras. They look like gifts. However, for brands, they’re anything but. PR packages are a marketing investment designed to turn products into conversations. When a brand sends 100 creators a launch kit, it isn’t simply giving away 100 products. It is creating multiple opportunities for content, product d

Micro-influencers are proving that bigger names don’t always mean bigger results. While celebrities and mega-influencers can put a brand in front of millions, smaller creators are often winning where it matters most: trust, engagement and actual sales. For years, brands chased huge follower numbers. But today, audiences care less about “How famous is this person?” and more about “Can I trust them?” 1. They Feel Like Real People Micro-influencers usually have smaller, closer c