All Articles

Diwali is one of the biggest shopping seasons in India and provides a great opportunity for brands to engage with customers through gifting, family traditions and new beginnings. The festival of lights has a huge appeal and provides a great opportunity for brands to drive sales and create meaningful connections. A Great Time to Spend Everyone wants to buy new things for themselves and loved ones during Diwali. Whether it be clothes, jewellery, electronics, sweets, home acc

Durga Puja is a holiday for which all brands yearn to put their marketing efforts into. It is one of the best times to engage with consumers since the festive season is the period when shopping, partying, and cultural events merge together. It is the time when brands get noticed since fashion and jewelry, food and electronics, cosmetics and furniture – all are in demand. But why exactly should brands invest in a puja campaign? A Great Opportunity To Sell More The puja se

For brands, retailers, and small businesses, Durga Puja is more than a festival. It is a high-stakes sales season where culture, consumer behaviour, and commerce come together As the festival approaches, people update their wardrobes, plan their food, add new names to their gift list, shop for new clothes and jewelry, get their beauty treatments done and more. For businesses, it is a salesperson's dream come true. It is one of the most crucial times for eastern Indian busin

Northeast India has looks, it has a cultural identity, it has a certain amount of fashion-savvy youth. Now can it leverage this into a business? From oversized jackets, baggy jeans, chunky boots, layered jewellery and put-together outfits — the Northeast has always had a certain affinity for Western fashion. But what makes the people here so interesting is that they manage to interpret trends in their own ways. From across the region, Western silhouettes are mixed with indige

It started with passion for Meghalaya’s traditional textiles but soon evolved into a mission to save an entire craft. The brand behind this vision, which has been able to successfully preserve an ancient art form by making its products accessible to modern-day consumers, is Iaishah Rymbai, the founder of EriWeave — a Meghalaya-based label that takes its name from the region's distinct kind of silk. But before we dive into how she did that let's take you on a journey through s

October marks the beginning of the flower festival in Mizoram. Mizoram has an elaborate celebration of flowers throughout the year. One of the best displays of flower festivals can be seen in the Champhai district, where cosmos flowers of different colors (like pink and purple) adorn the hills. This year, the flower festivals have combined with Hnahsin Kut 2026, which will be celebrated from October 6-16. Started on October 6 at Zotlang Mual, Hnahsin Kut is a colorful comb

You’ve probably seen them on Instagram: beautifully packed PR packages arriving at a creator’s doorstep, filled with a new product, handwritten notes, and carefully designed extras. They look like gifts. However, for brands, they’re anything but. PR packages are a marketing investment designed to turn products into conversations. When a brand sends 100 creators a launch kit, it isn’t simply giving away 100 products. It is creating multiple opportunities for content, product d