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Micro-influencers are proving that bigger names don’t always mean bigger results. While celebrities and mega-influencers can put a brand in front of millions, smaller creators are often winning where it matters most: trust, engagement and actual sales. For years, brands chased huge follower numbers. But today, audiences care less about “How famous is this person?” and more about “Can I trust them?” 1. They Feel Like Real People Micro-influencers usually have smaller, closer c

The Confederation of Indian Industry (CII) hosted the North East MSME Conclave 2026 in Guwahati on July 22, bringing together policymakers, financial regulators, industry experts and business leaders to deliberate on measures that can accelerate the growth of Micro, Small and Medium Enterprises (MSMEs) across the Northeast. Held under the theme "Unlocking the Region's Entrepreneurial Potential," the conclave underscored the need for greater formalisation, digital integration

KEI Unveils Pilgrim Support Initiative to Enhance Experience at Ambubachi Mela 2026

On 9 November 2025, the skies above Lachit Ghat in Guwahati were set ablaze in a dazzling display by the Indian Air Force (IAF) as part of the 93rd Air Force Day celebrations. More than 75 aircraft — including frontline fighters, transport planes and helicopters — participated, taking off from bases like Bagdogra, Hashimara, Guwahati, Tezpur, Jorhat and Chabua. The theme for the event, “Infallible, Impervious and Precise,” reflected the IAF’s commitment to operational exce