For brands, retailers, and small businesses, Durga Puja is more than a festival. It is a high-stakes sales season where culture, consumer behaviour, and commerce come together As the festival approaches, people update their wardrobes, plan their food, add new names to their gift list, shop for new clothes and jewelry, get their beauty treatments done and more. For businesses, it is a salesperson's dream come true. It is one of the most crucial times for eastern Indian busin
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