While Dhanteras is typically associated with purchasing gold and silver and essential new items at home, this year the trend has shifted. The total Dhanteras business in India is expected to touch ₹1 lakh crore. With over ₹60,000 crore worth of gold and silver being purchased. In spite of gold rates hovering around the ₹1.4 lakh mark per 10 grams, customers are still keen to purchase. As gold rates have increased so has the choice in what people are purchasing. Customers
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