ITC Bingo! at the Heart of Kharchi Puja

Every year, as the monsoon arrives, Tripura comes alive with one of its most cherished celebrations—Kharchi Puja. With a legacy spanning over 150 years, this iconic festival is deeply rooted in faith, culture, and community. Dedicated to the worship of the Chaturdasha Devata, the fourteen guardian deities of the former Tripura Kingdom, Kharchi Puja welcomes lakhs of devotees and visitors who gather to seek blessings, celebrate tradition, and experience the vibrant spirit of the state.

But every great celebration is also about creating new memories.

This year, ITC Bingo! became a part of that journey by bringing an exciting, interactive experience to the heart of the Kharchi Puja mela.

Designed to add a playful twist to the festivities, the Bingo! stall invited visitors to participate in a range of engaging games. The concept was simple—purchase a Bingo! pack and unlock the chance to play one exciting game. Whether it was trying their luck at Spin the Wheel, testing their aim with Ring the Bingo, taking on the Zig Zag challenge, or solving the Jigsaw Puzzle, every game offered a perfect blend of fun, excitement, and rewarding moments.

The vibrant setup, energetic atmosphere, and engaging activities quickly turned the stall into one of the mela's standout attractions. Families, friends, and festival-goers gathered around to participate, while creators and influencers captured and shared the experience, adding to the excitement and making the activation a natural talking point across the festival grounds.

What made the experience truly special was the response from the crowd. Children eagerly joined the games, adults embraced the playful competition, and visitors walked away with more than just prizes. They left with photographs, shared laughter, and memories that became a part of their Kharchi Puja experience.

For seven memorable days, the ITC Bingo! stall wasn't simply a brand activation—it became a celebration within a celebration. By blending entertainment with one of Tripura's most significant cultural festivals, ITC Bingo! created meaningful interactions that connected with people of all ages while celebrating the joy, togetherness, and vibrant spirit that define Kharchi Puja.

Because the best celebrations aren't just remembered—they're experienced.