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Guwahati, October 2025 — The lush greens of Mayfair Spring Valley Resort, Sonapur, came alive as IMAGINARIUM 1.0  unfolded — a landmark initiative by Intellectual Concepts  that set a new benchmark in the event industry of North East India. As the first flagship event  of its kind in the region, IMAGINARIUM 1.0 positioned itself as a game-changing platform  for ideation, collaboration, and skill-building. It brought together event professionals, creative minds, and business leaders from across the country to collectively reimagine the future of the event and entertainment ecosystem. Organized in association with the Event Management Association of Assam (EMAA)  and supported by the Event and Entertainment Management Association (EEMA)  — the national body as Knowledge Partner — the event witnessed overwhelming participation  from the event fraternity of North East India. From inspiring keynote addresses to interactive knowledge-sharing sessions, panel discussions, and networking breaks, IMAGINARIUM 1.0 created a vibrant space where ideas met opportunities. One of the most moving moments of the day was a heartfelt tribute to the legendary Zubeen Garg , celebrating his unmatched contribution to the region’s cultural and entertainment identity. The event was dedicated entirely to his legacy , underscoring how his artistry continues to inspire generations of performers and creators. IMAGINARIUM 1.0 not only celebrated the spirit of creativity and collaboration  but also laid the foundation for a more connected and empowered event industry in the North East . With its pioneering vision, the platform promises to return year after year — bigger, better, and more transformative. #IMAGINARIUM2025 #EventIndustryNE #EEMA #ZubeenGargTribute #NetiveStories

Guwahati, October 2025 — The city came alive this Durga Puja as Radio Mirchi Guwahati  turned the spotlight on creativity, devotion, and community spirit through Mirchi Iconic Puja 2025  — presented by Amrit Cement , powered by Croma , and hosted with hospitality partner Arista by Ambition . Watch the full video: https://www.instagram.com/reel/DPk3J0-Dnw6/?igsh=aDB5MGZpdW5iZjlq Aimed at celebrating Guwahati’s most iconic Durga Puja pandals , the initiative added a vibrant new dimension to the city’s festive fervour. On Saptami, RJ Susmita  was joined by an eminent panel of judges — Meghranjani Medhi , acclaimed Kathak dancer and actress; Marami Medhi , veteran Kathak exponent and choreographer; and Anushka Lekharu , Femina Miss India Assam 2023. Together, they embarked on an unforgettable pandal-hopping journey  across the city — from Geetanagar to Pandu  — soaking in the artistic brilliance, intricate themes, and cultural passion that define Durga Puja in Assam’s capital. After a day of exploration and deliberation, three pandals stood out for their imagination and execution: Geetanagar Durga Puja Committee  — for its breathtaking recreation of Thailand’s Wat Arun Temple , blending tradition with global artistry. Athgaon Sarvajanik Durga Puja Samity  — for its whimsical and immersive Harry Potter theme , capturing the magic of devotion through pop culture. Kamakhya Nagar Sarbajanin Durga Puja Committee  — for its thoughtful and sustainable concept, “Eco-friendly Motherhood.” These committees will soon be felicitated by Radio Mirchi , honouring their creativity, craftsmanship, and the community spirit that makes Guwahati’s Durga Puja truly iconic. #MirchiIconicPuja #DurgaPuja2025 #AmritCement #Croma #GuwahatiFestivals #NetiveCulture

Guwahati, October 2025: This Durga Puja marked the first without Assam’s beloved Zubeen Garg, yet his presence was deeply felt. Known for his compassion and generosity, Zubeen da’s humanitarian spirit inspired Mirchi Iconic Puja  this festive season. With support from Amrit Foundation , Mirchi celebrated Durga Puja with senior citizens from Ashray Sewa Home, Santaneer Old Age Home,  and Mother Care Centre . Over 40 elders enjoyed a joyous pandal-hopping experience on Sashti and Saptami (28th–29th September), visiting some of Guwahati’s most iconic puja venues — Triangular Park, Nambari,  and Rest Camp Kalibari . Click the link to watch the video: https://www.instagram.com/reel/DPiifRUDqlh/?igsh=Z2kzYXJ3Z2Q0NGkx The initiative began with a heartfelt tribute to Zubeen Garg — diyas lit, songs sung, and memories shared. The air resonated with Mayabini , symbolizing that Zubeen da remains inseparable from Assam’s festivals and emotions. RJ Susmita of 95FM Radio Mirchi  shared, “This Puja, we wanted to continue Zubeen da’s legacy of kindness. Festivals are about togetherness — and making our elders feel that love was the best way to honor him.” Pradeep Bagla , Managing Director of Amrit Cement , added, “We don’t just build homes — we build humanity. Supporting this initiative was our tribute to Zubeen da and our elders, the true pillars of our society.” For the participants, the moments were magical — a return to the vibrant rhythm of Puja after years. “It felt like being young again, walking under the lights. Zubeen da’s blessings were with us,” shared one of them. Through Mirchi Iconic Puja with Amrit Cement , Guwahati celebrated not just Durga Puja, but the timeless legacy of a man who made kindness his anthem — Zubeen Garg, forever in our hearts and songs.

Assam’s fitness icon Ankita Konwar  has once again demonstrated her incredible strength, perseverance, and determination by successfully completing the Ironman Barcelona Triathlon  held in Calella, Spain . Known as one of the most grueling endurance races in the world, the Ironman demands peak physical and mental conditioning from its participants. The triathlon consists of a 3.8 km open-water swim , 180 km of cycling , followed by a 42.2 km full marathon run , all completed back-to-back within a strict time frame. Finishing this formidable challenge is a mark of true endurance and resilience — and Ankita’s accomplishment stands as a shining example of both. Representing India and her home state of Assam, Ankita’s feat not only reflects her personal dedication to fitness but also puts the spotlight on the growing community of Indian endurance athletes who are making their mark globally. Her journey from Guwahati to the Ironman finish line is one of passion, perseverance, and purpose — motivating countless others to push beyond their limits. Draped in the traditional Assamese gamosa  as she crossed the finish line, Ankita carried her roots with pride, symbolizing the strength and spirit of the Northeast. With this remarkable milestone, she continues to inspire fitness enthusiasts across the nation and make Assam proud on the world stage. Ankita’s success at Ironman Barcelona isn’t just a personal triumph — it’s a story of courage, discipline, and the power of believing in oneself.

October 8, 2025 India’s judo prodigy Linthoi Chanambam  has once again made the nation proud — this time on the global stage. On October 7, the 19-year-old from Manipur etched her name in history by becoming the first Indian to win a medal at the Junior Judo World Championships , clinching a bronze  in the women’s 63kg category . The event, held in Prague, Czech Republic , witnessed Chanambam’s grit, focus, and unmatched skill as she fought through intense rounds against some of the world’s top young judokas. Her bronze medal marks a watershed moment for Indian judo — a sport that has long awaited recognition at the international level. Trained under the Target Olympic Podium Scheme (TOPS)  and mentored at the Inspire Institute of Sport (IIS)  in Bellary, Linthoi’s journey has been one of discipline and determination. From humble beginnings in Manipur to becoming a global face of Indian judo, she has consistently pushed boundaries, inspiring a new generation of athletes from the Northeast and beyond. Speaking after her victory, Linthoi said, “This medal is not just mine — it belongs to every Indian who believed in me. I hope this inspires more young girls to take up judo and chase their dreams fearlessly.” Her achievement follows her historic gold at the 2022 Cadet World Judo Championships , making her one of India’s most promising young athletes in combat sports. As the tricolour rose high in Prague, Linthoi Chanambam’s triumph became more than a sporting victory — it was a testament to resilience, representation, and the power of dreams nurtured in the hills of Manipur. With this milestone, Linthoi has not only rewritten India’s judo history but also ignited a belief that the future of Indian martial arts is stronger than ever.

Guwahati | October 7: The music fraternity and fans across Assam were swept by a wave of emotion on Monday as Mur Mon, a posthumous song by the late music icon Zubeen Garg, was released from the upcoming Assamese film Roi Roi Binale. The release, less than a month after the singer’s untimely passing, has turned into a poignant cultural moment — one where grief and gratitude coexist. Composed, written, and sung by Zubeen himself, Mur Mon reflects the artist’s quintessential musical style — deeply emotional yet effortlessly melodic. The track’s lyrical simplicity, combined with Zubeen’s evocative voice, instantly transports listeners into a world of nostalgia and longing. Accompanied by visuals from Roi Roi Binale, the song feels like a heartfelt farewell — a final conversation between the artist and his audience. Zubeen Garg’s sudden death in September left the region in collective mourning. A towering figure in Assamese music and cinema, he redefined regional artistry with his versatility — seamlessly blending folk, contemporary, and mainstream influences. His passing created an emotional void that continues to resonate across generations of fans. The release of Mur Mon has reignited that emotional bond. Within hours of its premiere, social media platforms were flooded with tributes, personal memories, and messages of love. Fans described the experience as “hearing Zubeen once more” and “a gift from the heavens.” Music critics and industry peers have called the song a fitting reminder of the artist’s enduring legacy and unmatched contribution to Assamese culture. As Roi Roi Binale gears up for release later this month, Mur Mon has already set the tone — not merely as a promotional track but as an immortal echo of Zubeen Garg’s spirit. It stands as a testament to the power of music to transcend mortality, ensuring that while the man may be gone, his melodies will forever remain part of Assam’s heartbeat. Watch the video https://www.youtube.com/watch?v=aKXoeoMtGO8 #ZubeenGarg #MurMon #RoiRoiBinale #AssameseMusic #NetiveNews

Digital storytelling is evolving at lightning speed. Every day, new tools and techniques emerge, reshaping how stories are told and experienced. As someone passionate about sharing vibrant narratives, I’m excited to dive into the latest media trends that are transforming digital storytelling. Whether you’re a content creator, marketer, or simply a curious reader, these insights will help you stay ahead and craft stories that truly resonate. Why Digital Storytelling Matters More Than Ever Storytelling has always been at the heart of human connection. Today, digital platforms amplify this power, allowing stories to reach wider audiences instantly. But with so much content flooding the internet, standing out requires more than just good writing. It demands creativity, innovation, and a deep understanding of how audiences engage with stories. For example, immersive formats like virtual reality (VR) and augmented reality (AR) are no longer niche. They’re becoming mainstream tools that invite audiences to step inside the story. Imagine exploring the rich culture of Northeast India through a 360-degree VR experience that transports you to bustling markets or serene landscapes. This kind of storytelling creates emotional connections that traditional media can’t match. Immersive digital storytelling with VR technology Exploring the Latest Media Trends in Digital Storytelling Keeping up with the latest media trends is essential for anyone invested in digital storytelling. Here are some of the most exciting developments shaping the landscape today: 1. Interactive Content Takes Center Stage Static content is giving way to interactive experiences. Quizzes, polls, clickable infographics, and choose-your-own-adventure stories invite users to participate actively. This engagement boosts retention and makes stories memorable. For instance, a digital news platform covering Northeast India’s business scene might use interactive maps to showcase economic growth hotspots. Readers can click on different regions to explore detailed reports, videos, and interviews. This hands-on approach transforms passive readers into active explorers. 2. Short-Form Video Dominates Short videos, especially on platforms like Instagram Reels, TikTok, and YouTube Shorts, are capturing massive attention. These bite-sized stories are perfect for today’s fast-paced world, delivering impactful messages in seconds. Brands and storytellers are leveraging this trend by creating quick, visually appealing clips that highlight cultural festivals, local cuisine, or entrepreneurial success stories from Northeast India. The key is to keep it authentic and relatable. 3. Audio Storytelling and Podcasts Flourish Audio content is booming. Podcasts and audio stories offer a unique intimacy, allowing listeners to connect deeply while multitasking. This format is ideal for sharing in-depth interviews, folklore, or business insights. Imagine tuning into a podcast series that explores the diverse cultures of Northeast India, featuring local voices and stories you won’t find anywhere else. It’s storytelling that fits seamlessly into daily life. Podcasting as a growing medium for storytelling 4. Data-Driven Storytelling Enhances Credibility Numbers tell stories too. Using data visualization tools, storytellers can present complex information clearly and compellingly. This approach is especially useful for business news and market trends. For example, a digital platform might use dynamic charts to illustrate the rise of startups in Northeast India, helping readers grasp the bigger picture quickly. Combining data with narrative creates a powerful, trustworthy story. 5. Personalization Creates Unique Experiences Personalized content is no longer optional; it’s expected. Algorithms tailor stories based on user preferences, location, and behavior, making each experience unique. For readers interested in Northeast India’s culture, a platform could recommend articles, videos, or events based on their past interactions. This customization keeps audiences engaged and coming back for more. Harnessing Technology to Tell Richer Stories Technology is the backbone of modern storytelling. Here’s how you can harness it effectively: Use AI tools to analyze audience behavior and optimize content delivery. Incorporate AR filters to add interactive layers to cultural stories or product showcases. Leverage drones and 4K cameras for stunning visuals that capture the essence of Northeast India’s landscapes and festivals. Adopt cloud-based collaboration platforms to streamline content creation across teams. By blending technology with creativity, storytellers can craft experiences that are not only informative but also immersive and emotionally engaging. Drone technology capturing breathtaking landscapes Practical Tips for Creating Impactful Digital Stories Ready to create your own digital stories? Here are some actionable tips: Start with a strong narrative - Every story needs a clear beginning, middle, and end. Focus on visuals - Use images, videos, and graphics to complement your text. Engage your audience - Ask questions, invite comments, and encourage sharing. Keep it concise - Attention spans are short; make every word count. Test and adapt - Use analytics to see what works and refine your approach. By following these steps, you can build stories that captivate and inspire. Embracing the Future of Storytelling The future of digital storytelling is bright and full of possibilities. As new technologies emerge and audience preferences evolve, staying informed about the latest media trends is crucial. Platforms like NETIVE STUDIO are leading the way by offering fresh perspectives and innovative content focused on Northeast India’s vibrant news, business, and culture scenes. By embracing these trends, storytellers can create meaningful connections and contribute to a richer, more diverse digital landscape. Digital storytelling is more than just sharing information - it’s about creating experiences that resonate deeply. With the right tools, creativity, and understanding of the latest media trends, anyone can become a powerful storyteller in today’s digital world. So, why wait? Dive in, experiment, and let your stories shine!

In today’s fast-paced world, digital media is evolving at lightning speed. Every day, new tools, platforms, and strategies emerge, transforming how we consume information, connect with others, and engage with culture and business. As someone passionate about the vibrant stories and dynamic growth in Northeast India, I find it thrilling to explore the key digital media trends that are shaping our region and beyond. Whether you’re a business owner, a culture enthusiast, or simply curious about the digital landscape, understanding these trends can open doors to fresh opportunities and insights. Unpacking the Latest Digital Media Trends Digital media trends are more than just buzzwords - they are the forces driving change in how content is created, shared, and experienced. Here are some of the most exciting trends I’ve noticed recently: Short-Form Video Dominance : Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized content consumption. These bite-sized videos capture attention quickly and are perfect for storytelling, marketing, and entertainment. Interactive Content : Polls, quizzes, and augmented reality (AR) experiences are engaging audiences in new ways. This trend encourages active participation rather than passive viewing. Personalization and AI : Algorithms now tailor content to individual preferences, making digital experiences more relevant and enjoyable. AI tools also help creators produce content faster and smarter. Social Commerce Growth : Shopping directly through social media platforms is booming. This seamless integration of e-commerce and social media is changing how businesses reach customers. Sustainability and Ethical Media : Audiences increasingly value transparency and responsibility. Brands and creators focusing on sustainable practices and authentic storytelling are gaining trust and loyalty. These trends are not just global phenomena; they resonate deeply with the unique cultural and business fabric of Northeast India. Embracing them can help local enterprises and storytellers connect with wider audiences while preserving their distinct identity. Short-form video content on a smartphone screen How Digital Media Trends Impact Northeast India’s Business and Culture The digital revolution is a game-changer for Northeast India’s diverse communities. Here’s how these trends are influencing the region’s news, business, and cultural landscape: Amplifying Local Voices : Digital platforms allow storytellers from remote areas to share their narratives with the world. This democratization of media helps preserve indigenous cultures and languages. Boosting Small Businesses : Social commerce and digital marketing tools empower local entrepreneurs to reach customers beyond geographical limits. For example, handicraft sellers can now showcase their products globally. Enhancing News Delivery : Real-time updates and multimedia storytelling make news more engaging and accessible. This is crucial for a region with rich cultural diversity and dynamic socio-political developments. Fostering Community Engagement : Interactive content and social media groups create spaces for dialogue and collaboration among residents, diaspora, and enthusiasts. Encouraging Innovation : The rise of digital media and technology encourages startups and tech hubs to flourish, driving economic growth and job creation. By tapping into these trends, Northeast India can position itself as a vibrant digital hub that celebrates its heritage while embracing modernity. Local artisan using digital marketing to promote crafts What are the 5 Types of Digital Media? Understanding the different types of digital media helps us appreciate the variety of tools and channels available today. Here are the five main types: Social Media : Platforms like Facebook, Instagram, Twitter, and LinkedIn where users create and share content, connect, and engage. Websites and Blogs : Online spaces for publishing articles, news, and multimedia content. They serve as hubs for information and storytelling. Email Marketing : Direct communication with audiences through newsletters, promotions, and personalized messages. Search Engine Marketing (SEM) : Paid advertising and optimization techniques that increase visibility on search engines like Google. Digital Video and Streaming : Content delivered via platforms such as YouTube, Netflix, and live streaming services, offering entertainment and education. Each type plays a unique role in the digital ecosystem. For businesses and content creators in Northeast India, combining these media types strategically can maximize reach and impact. Digital marketing dashboard displaying analytics Practical Tips to Leverage Digital Media Trends Effectively If you’re looking to harness these digital media trends, here are some actionable recommendations: Create Engaging Short-Form Videos : Start with simple storytelling that highlights your unique culture or business. Use trending music and hashtags to boost visibility. Incorporate Interactive Elements : Add polls or quizzes to your social media posts to encourage audience participation and gather feedback. Use AI Tools for Content Creation : Explore AI-powered writing assistants, image generators, or video editors to streamline your workflow. Optimize for Mobile : Ensure your content and websites are mobile-friendly, as most users in the region access digital media via smartphones. Build a Social Commerce Strategy : Set up shops on platforms like Instagram or Facebook and promote products through engaging posts and stories. Focus on Authenticity : Share genuine stories and behind-the-scenes glimpses to build trust and emotional connections with your audience. By applying these tips, you can stay ahead of the curve and make the most of the evolving digital media landscape. Embracing the Future of Digital Media in Northeast India The future of digital media in Northeast India is bright and full of potential. As technology advances and audiences become more sophisticated, the opportunities for innovation and growth multiply. Platforms like NETIVE STUDIO are leading the charge by providing a dedicated space for news, insights, and trends that reflect the region’s unique spirit. Whether you’re a content creator, business owner, or culture enthusiast, staying informed about digital media trends is essential. It empowers you to tell compelling stories, connect with diverse audiences, and contribute to the region’s vibrant digital ecosystem. Let’s embrace these trends with enthusiasm and creativity, shaping a future where Northeast India shines on the global digital stage. The journey is just beginning, and the possibilities are endless. NETIVE STUDIO

Pop culture fever is about to hit the Northeast like never before! For the very first time, Comic Con India  is bringing its iconic celebration of fandom to Guwahati , marking a milestone moment for the region’s growing creative and entertainment landscape. Scheduled for November 22–23, 2025 , the event promises an action-packed weekend filled with celebrity sessions, exclusive merch, jaw-dropping cosplay, gaming arenas, and art showcases  — everything a pop-culture lover could dream of under one roof. A Cultural First for the Northeast Guwahati Comic Con isn’t just another event — it’s a statement that the Northeast’s creative community is ready for the national stage . With its rich storytelling traditions, rising content creators, and passionate fan base for anime, comics, and gaming, the region has long deserved a spotlight in India’s pop-culture calendar. This debut brings that dream to life, offering a platform where local artists, designers, and storytellers  can showcase their talent alongside national and international creators. Cosplay, Community, and Culture From handcrafted armor to anime-inspired couture, cosplayers  across the Northeast are gearing up to make their mark. Expect to see vibrant characters from global franchises sharing space with homegrown creativity — all competing for the coveted Cosplay Championship  title. Beyond the costumes, Comic Con is about connection  — fans meeting fans, creators meeting audiences, and cultures blending through art, humor, and imagination. Boosting Local Talent and Tourism For Guwahati, hosting Comic Con is more than a cultural win — it’s an economic boost. Hotels, cafes, local artists, and small merch businesses are expected to benefit from the inflow of fans and visitors. It also opens new doors for brand collaborations, influencer tie-ups, and creative networking , placing the city firmly on India’s entertainment map. The Takeaway The arrival of Comic Con India in Guwahati  is not just a weekend of fun — it’s a defining moment for the Northeast’s growing pop-culture movement. It represents the energy, artistry, and fandom spirit that has always existed here, now ready to shine on a national stage. So, whether you’re into anime, comics, gaming, movies, or just good vibes , this is where your fandom truly comes to life — right here, in Guwahati.

Guwahati/Agartala: This Durga Puja, ITC Sunrise created a unique cultural and digital bridge for devotees with its innovative activation – “ Maa-er Hoite Selfie ”  The campaign gave people in Guwahati and Agartala the chance to virtually experience the grandeur of Kolkata’s top 50 Durga Puja pandals through a simple QR code scan on their mobile devices. Technology Meets Tradition A group of people joyfully pose with spice packets in front of a vibrant backdrop showcasing Indian cultural motifs, highlighted by the "Sunrise" logo. By scanning the dedicated QR code, devotees could explore the city’s most iconic pandals and even take a personalized selfie with the Durga idol of their chosen pandal. These selfies could be instantly downloaded and shared on Sunrise’s official social media handles, making the celebration interactive and widely shareable. Ground-Level Activation The initiative came alive at two of the most popular festive venues – Latasil Playground Puja Pandal in Guwahati  and Sevak Sangha Puja Pandal in Agartala.  A beautifully designed Sunrise stall and interactive photo booth became the centerpiece of the activity, drawing large crowds. Over 10,000 devotees  engaged with the activation across both cities. Adding Value to the Festivities To make the experience more rewarding, every participant who clicked a selfie with Maa Durga was gifted a complimentary Sunrise Masala packet.  This gesture not only delighted devotees but also reinforced the brand’s association with festive cooking and tradition. Strong Consumer & Brand Impact The activation generated high levels of excitement and curiosity. For devotees, it was a rare opportunity to witness the magnificence of Kolkata’s celebrated pandals virtually, while for ITC Sunrise, it was a chance to deepen cultural and emotional connect. The campaign effectively blended: Innovation & Differentiation:  Seamlessly integrating QR technology into a traditional festival. High Engagement:  Touching over 10,000 devotees directly at two key pandals. Social Media Amplification:  Encouraging participants to share their experiences online, boosting organic visibility. Cultural Relevance:  Aligning with Maa Durga, the central symbol of the festival, to create an emotional brand bond. Tangible Brand Recall:  Free masala packets ensured the Sunrise brand entered households post-activation. Conclusion With “ Maa-Ar Hoite Selfie ,”  ITC Sunrise not only transported the magic of Kolkata’s Durga Puja to Guwahati and Agartala but also showcased how tradition, technology, and brand integration can come together to craft a memorable festive experience. The initiative stands out as a benchmark in culturally rooted brand engagement , leaving devotees with cherished memories and the brand with lasting impact.

Guwahati, Assam  – The state of Assam observed the culmination of Durga Puja with the traditional Dashami (Vijayadashami)  celebrations, marked by the immersion of Goddess Durga idols in various ghats, including the prominent Lachit Ghat  in Guwahati. This year’s festivities were characterized by a blend of devotion, cultural traditions, and a somber reflection on the recent loss of cultural icon Zubeen Garg . Immersion Ceremonies Across Assam The immersion ceremonies, known as ‘Visarjan’ , took place across Assam, with Lachit Ghat  in Guwahati witnessing the immersion of over 400 idols . Authorities had implemented strict safety measures, allowing only six members per puja committee  to participate in the immersion process to ensure orderliness and safety. Devotees who were unable to complete the ritual on the scheduled day were permitted to continue the immersion on the following day, maintaining the sanctity of the tradition. In addition to Lachit Ghat, other ghats in Guwahati, such as Pandu Ghat , also hosted immersion ceremonies, with 17 idols  immersed at Pandu Ghat as of the latest reports. Sindoor Khela: A Traditional Farewell A significant aspect of the Dashami celebrations in Assam is the Sindoor Khela , a ritual predominantly observed by women. During this ceremony, women apply vermilion (sindoor) to the idol of Goddess Durga and exchange sweets, symbolizing the bidding of a joyful farewell to the goddess. This tradition fosters a sense of community and cultural continuity among the participants. Safety Measures and Traffic Management To facilitate the smooth conduct of the immersion ceremonies, the Guwahati Police  implemented comprehensive traffic restrictions. Specific routes were designated for vehicles carrying idols to the immersion sites, and general traffic was regulated to ensure public safety and minimize congestion. These measures were part of a broader effort to manage the large crowds and maintain order during the festivities. A Somber Mood Amidst Celebrations This year’s celebrations were tinged with a sense of loss due to the passing of Zubeen Garg , a beloved Assamese singer and cultural figure. His death on September 19 cast a shadow over the festivities, leading to more subdued celebrations. Many devotees expressed their grief, and the usual exuberance of the festival was tempered with reflective mourning. "This time, everyone is just following the customs; no one is really excited as we lost Zubeen Da," shared a member of a puja committee from Hatigaon. Community Spirit and Cultural Significance Despite the somber mood, the Dashami celebrations underscored the resilience of Assam’s cultural traditions. The community came together to honor the goddess and reflect on the values of good over evil, as symbolized by the festival. The participation of women in the Sindoor Khela and the orderly conduct of immersion ceremonies highlighted the communal harmony and cultural richness of Assam. Looking Ahead As Assam bids farewell to Goddess Durga, the state looks forward to the continuation of its rich cultural traditions. The Dashami celebrations, while marked by a sense of loss this year, reaffirm the community's commitment to preserving and celebrating its heritage.

Guwahati, October 2025: In a distinctive campaign celebrating devotion, culture, and community, Radio Gupshup , with the support of HDFC Bank & Sunrise Pure Masala   recognized the top heritage Durga Puja committees of Guwahati . The initiative highlighted the creativity, organizational excellence, and rich traditions that these committees uphold year after year. Recognized Heritage Pujas The campaign honored ten iconic heritage pujas , including: Sarbajanin Durga Puja Committee, Manipur Basti Siriya Khana Sarbajanin Puja Udjapon Committee, Jonali Kamakhya Nagar Durga Puja Committee, Adabari Bipanan Khetra Durga Puja Committee, Panjabari Uzan Bajar Barowari Puja Mandap Committee Zoo-Narengi Puja Mandap Assam Jatiyo Utsaav Committee, Harisabha Bhaskarnagar Sarbajanin Durga Puja Pubsarania Durga Puja Uddjapan Committee These committees are not just organizers; they are cultural pillars of Guwahati , preserving traditional rituals while creating vibrant spaces for community engagement. A Campaign Beyond Awards Radio Gupshup’s initiative combined on-air storytelling, interactive social media engagement, and community features , bringing each committee’s unique history and contributions to the forefront. Listeners learned about the festivals’ artistic highlights, volunteer efforts, and social initiatives, creating a city-wide appreciation for heritage pujas. Brand Partners for Cultural Preservation Sunrise Pure Masala  and HDFC Bank  supported the campaign, reinforcing their commitment to celebrating local culture and community-driven traditions . Their collaboration highlights how media and brands can come together to preserve, celebrate, and amplify local heritage . Celebrating Community, Culture, and Continuity By recognizing these heritage pujas, Radio Gupshup has emphasized the importance of community-led festivities  in maintaining Guwahati’s cultural identity. The campaign inspires not only appreciation but also active participation from younger generations, ensuring these traditions thrive for decades to come.