From skincare to pandal-ready makeup – businesses across the ‘beauty’ spectrum are capitalising on Durga Puja. As Durga Puja nears, the usual lists of sarees, jewellery and footwear are expanded to include skincare, makeup, perfumes, salon visits and hair treatments. For beauty brands, the festival is an economic goldmine that revolves around one key thought — everyone wants to look good at the celebrations. Selling the Feeling, Not Just the Products It’s a time for social ev
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