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NETIVE – Brand. Biz. Beyond.


Trident Brandcom Wins Gold for Xiaomi’s Northeast Influencer Campaign
Trident Brandcom has added another milestone to its journey, taking home the Gold Award for Best Regional Influencer Campaign (Consumer Electronics & Technology) at the Adgully CMO Charcha Kolkata MAA Awards 2026. The recognition came for its campaign, Xiaomi Mobile – Christmas Through the Lens of Northeast India, which celebrated the region through authentic creator-led storytelling. The award-winning campaign stood out for putting the Northeast at the heart of the narrative
Jul 302 min read


Budget 2026–27 puts the Northeast in the spotlight, shifting the real test to execution.
Budget 2026–27 puts Northeast India back in the spotlight—but attention alone doesn’t build economies. What the Budget offers is not a breakthrough, but a window. Whether businesses can climb through it depends on what happens next.
Feb 42 min read
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