Trident Brandcom Wins Gold for Xiaomi’s Northeast Influencer Campaign

Trident Brandcom has added another milestone to its journey, taking home the Gold Award for Best Regional Influencer Campaign (Consumer Electronics & Technology) at the Adgully CMO Charcha Kolkata MAA Awards 2026. The recognition came for its campaign, Xiaomi Mobile – Christmas Through the Lens of Northeast India, which celebrated the region through authentic creator-led storytelling.

The award-winning campaign stood out for putting the Northeast at the heart of the narrative. Rather than following a one-size-fits-all influencer strategy, Trident Brandcom worked with regional creators whose stories, audiences, and cultural understanding brought the campaign to life. The result was content that felt genuine, relatable, and deeply connected to local communities.

At the centre of the campaign was a simple yet effective idea—showcasing the festive spirit of Christmas in Northeast India through the lens of Xiaomi smartphones. By blending stunning visuals with authentic experiences, the campaign highlighted the brand's camera capabilities while celebrating the region's unique identity and traditions.

The campaign also reflected a carefully planned influencer strategy. Every creator was selected based on their relevance, credibility, and ability to connect with audiences in the region. This thoughtful approach helped Xiaomi strengthen consumer trust while delivering meaningful engagement across digital platforms.

Beyond creative storytelling, the campaign delivered measurable results. Its strong performance, data-driven execution, and ability to stand out in an increasingly crowded digital landscape impressed the jury, earning Trident Brandcom the top honour in one of the event's most competitive categories.

Trident Brandcom has once again proven the power of regional storytelling, winning the Gold Award for Best Regional Influencer Campaign (Consumer Electronics & Technology) at the Adgully CMO Charcha Kolkata MAA Awards 2026. More than just another industry recognition, the win reflects the growing impact of culturally rooted, creator-first campaigns and reinforces the agency's commitment to telling local stories that leave a lasting impression.