Radio Gupshup Celebrates Guwahati’s Top Heritage Durga Pujas with HDFC Bank & Sunrise Pure Masala.

Guwahati, October 2025:In a distinctive campaign celebrating devotion, culture, and community, Radio Gupshup, with the support of HDFC Bank & Sunrise Pure Masala  recognized the top heritage Durga Puja committees of Guwahati. The initiative highlighted the creativity, organizational excellence, and rich traditions that these committees uphold year after year.

Recognized Heritage Pujas

The campaign honored ten iconic heritage pujas, including:

• Sarbajanin Durga Puja Committee, Manipur Basti

• Siriya Khana Sarbajanin Puja Udjapon Committee, Jonali

• Kamakhya Nagar Durga Puja Committee, Adabari

• Bipanan Khetra Durga Puja Committee, Panjabari

• Uzan Bajar Barowari Puja Mandap Committee

• Zoo-Narengi Puja Mandap

• Assam Jatiyo Utsaav Committee, Harisabha

• Bhaskarnagar Sarbajanin Durga Puja

• Pubsarania Durga Puja Uddjapan Committee

These committees are not just organizers; they are cultural pillars of Guwahati, preserving traditional rituals while creating vibrant spaces for community engagement.

A Campaign Beyond Awards

Radio Gupshup’s initiative combined on-air storytelling, interactive social media engagement, and community features, bringing each committee’s unique history and contributions to the forefront. Listeners learned about the festivals’ artistic highlights, volunteer efforts, and social initiatives, creating a city-wide appreciation for heritage pujas.

Brand Partners for Cultural Preservation

Sunrise Pure Masala and HDFC Bank supported the campaign, reinforcing their commitment to celebrating local culture and community-driven traditions. Their collaboration highlights how media and brands can come together to preserve, celebrate, and amplify local heritage.

Celebrating Community, Culture, and Continuity

By recognizing these heritage pujas, Radio Gupshup has emphasized the importance of community-led festivities in maintaining Guwahati’s cultural identity. The campaign inspires not only appreciation but also active participation from younger generations, ensuring these traditions thrive for decades to come.