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From skincare to pandal-ready makeup – businesses across the ‘beauty’ spectrum are capitalising on Durga Puja. As Durga Puja nears, the usual lists of sarees, jewellery and footwear are expanded to include skincare, makeup, perfumes, salon visits and hair treatments. For beauty brands, the festival is an economic goldmine that revolves around one key thought — everyone wants to look good at the celebrations. Selling the Feeling, Not Just the Products It’s a time for social ev

Durga Puja is not only a religious festival for Bengalis but also a celebration of their culture, identity and style. As the first beats of the dhak sound, Bengalis across West Bengal, Assam and Tripura start shopping for new sarees, kurtas, jewelry, footwear and accessories. For Bengalis, Puja has become a significant event in the fashion and retail industry. Five days of Durga Puja are celebrated with great enthusiasm and fervor. Bengalis wear different styles of clothes