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Durga Puja is a holiday for which all brands yearn to put their marketing efforts into. It is one of the best times to engage with consumers since the festive season is the period when shopping, partying, and cultural events merge together. It is the time when brands get noticed since fashion and jewelry, food and electronics, cosmetics and furniture – all are in demand. But why exactly should brands invest in a puja campaign? A Great Opportunity To Sell More The puja se

You’ve probably seen them on Instagram: beautifully packed PR packages arriving at a creator’s doorstep, filled with a new product, handwritten notes, and carefully designed extras. They look like gifts. However, for brands, they’re anything but. PR packages are a marketing investment designed to turn products into conversations. When a brand sends 100 creators a launch kit, it isn’t simply giving away 100 products. It is creating multiple opportunities for content, product d